#FoodieFriday: The New Primal

View all 5 Photos

A nutrition-conscious snack brand, The New Primal is based in Charleston, South Carolina, and draws inspiration from founder Jason Burke’s health awakening. When Burke turned his eating habits around in 2009, he sought an on-the-go treat that fit his primal diet and active lifestyle. He loved jerky and trail mix but felt a little defeated whenever he looked at the nutrition information, so he started making his own. In time, he developed a recipe and launched The New Primal to share his favored snack with the world. More convenient but no less beneficial than homemade jerky, The New Primal is an obvious choice for taking on gym trips, car outings, air travel, and outdoor adventures.

The New Primal’s jerky is a product that gyms and health-food stores can feel confident putting on their shelves. The meat comes from grass-fed cattle and fowl, respectively, delivering a leaner meat from better-treated animals. To this end, the turkeys are raised free-range as well.

The USDA-approved jerky is 100% free of hormones, antibiotics, artificial preservatives, and gluten. Naturally dehydrated, the snack contains less sugar and salt than conventional gas station offerings.

There are two servings in each resealable package, so the snack can be nibbled and saved for later or shared with a friend. Colorful and translucent, the packaging also has a clear “window” on the back so that you can see what the snack looks like before digging in.

The list of ingredients spells out all of the flavors, so there are no mystery spices. When you eat the Spicy Beef, you know you are getting tamari, honey, pineapple juice, lemon juice, garlic, black pepper, ginger, cayenne pepper, and jalapeños. When you try the turkey, you can expect honey, pineapple juice, apple cider vinegar (apples and water), sea salt, lemon juice, beef stock powder (beef meat and bones, water), granulated garlic, ginger, natural liquid smoke (water, hickory smoke concentrate), and granulated onion. Though the choice of tamari may be controversial because it is not paleo, the fermented soy is reportedly easier for the body to digest than regular soy.

The New Primal sent Gessato samples of their Spicy Beef and Turkey Jerky. Both were tender, and you could taste the tamari and the pineapple juice. The peppery beef was the most popular of the pair, though the cayenne and jalapeño seasoning may be too hot for some palates. This is the one that our team would go for again. While not unpleasant, the turkey seemed chalkier, perhaps because that is the nature of dried turkey, or maybe because of the liquid smoke flavoring. The turkey struck us as more of an acquired taste, though we see it appealing to people who prefer a milder meat or are eating for the protein.
The snacks may be stocked at your local health-food store, outdoor recreation shop, or CrossFit gym. Without a doubt, the jerky can be purchased online from The New Primal (4 for $26.95), where the products are available in various quantities and flavors.



Holly is a poet from Kentucky. She grew up first in a Sears house, then on a farm. She studied English and Gender Studies at Mount Holyoke College and moved to Manhattan for love. As an occasional jewelry-maker and museum patron, Holly favors wearable and functional design but is eager to see work that challenges her aesthetics. Read more and connect by visiting her blog, Twitter, and LinkedIn.

Featured Products Explore new arrivals at the Gessato Shop

Take me there

  • Zallinger Refuge

    A thoughtful renovation and expansion of historical buildings in the Alps. Dating back to the…

  • Dá Licença Hotel In Portugal

    One-of-a-kind, this retreat celebrates the heritage and culture of Alentejo. During their travels, Vitor Borges…

  • The Wuyuan Skywells Hotel

    A 300-year-old traditional Chinese building transformed into a high-end hotel. Nestled in the Yan village…

  • Design Destination: Melbourne

    A complete travel guide to Melbourne, your next design destination. The cultural capital of Australia,…

More for you

                array(5) {
  array(1) {
  array(2) {
  • Chocolates by Ryan L Foote

    Designer chocolates that blend 3D-printing techniques with architecture and nature-inspired forms. When creative people have…

  • Greater Goods Coffee

    Great coffee in a beautifully designed space. Based in Austin, Texas, Greater Goods Coffee Roasters…

  • The Welly Bottle

    An elegant bamboo bottle that helps you take water, coffee, or tea on the go….

  • Kyrö Distillery

    Don’t get fooled by Kyrö Distillery’s exquisitely minimalist thick glass bottles. Inside, worlds of intense…

  • The Toji Junmai Sake

    A modern take on traditional sake. Based in Melbourne, Toji Sake aims to bring Japanese…

  • Bixby Coffee

    Time to get used to drinking freshly roasted specialty coffee, every morning. Co-founded by Remington…

  • Fossa Chocolate

    Artisanal chocolate with authentic Asian flavors. In recent years, the small bean-to-bar chocolate industry has…

  • Velodrome Coffee Company

    A fresh take on specialty coffee. Established in 2016 in Marquette, Michigan, Velodrome Coffee Company…

  • Yvan Valentin Chocolate

    The art of crafting the perfect chocolate truffles. Born in Roanne, France, Yvan Valentin has…

  • Chocolate Naive

    When chocolate is more than just an indulgent treat. Based in a small town in…

Close Cart