Stay-brella needs no umbrella stand. Designed by Nendo for Seibu, the smart accessory balances on its own forked base. The design can stand alone, lean on a wall, or hang any place in the house, making it easy to store and dry out after use. Additionally, the umbrella’s fabric is treated with a special coating that reduces UV rays by 90%. This sun safety feature makes the umbrella ready for rain or shine.

Photography by Akihiro Yoshida

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Holly

Holly is a poet from Kentucky. She grew up first in a Sears house, then on a farm. She studied English and Gender Studies at Mount Holyoke College and moved to Manhattan for love. As an occasional jewelry-maker and museum patron, Holly favors wearable and functional design but is eager to see work that challenges her aesthetics. Read more and connect by visiting her blog, Twitter, and LinkedIn.

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