The Apartment Store by Lago Places Retail in the Home

View all 9 Photos

The Apartment Store is alive-work interior design by the Italian furniture brand Lago. Recently launched in Saigon, the inaugural project places a retail outlet inside an apartment on the 31st floor of the V3 Sunrise City Tower. Homey yet impressive, the setup saves the shopkeepers a hectic commute and offers sweeping urban views rarely seen from even the most glamorous of department stores. The first apartment store in particular showcases Lago furnishings in context, so that customers can easily imagine how the products would look in their own private space.

Holly

Holly

Holly is a poet from Kentucky. She grew up first in a Sears house, then on a farm. She studied English and Gender Studies at Mount Holyoke College and moved to Manhattan for love. As an occasional jewelry-maker and museum patron, Holly favors wearable and functional design but is eager to see work that challenges her aesthetics. Read more and connect by visiting her blog, Twitter, and LinkedIn.

Featured Products Explore new arrivals at the Gessato Shop

Take me there

  • Boat Rooms on the Fuchun River

    A creatively designed retreat that celebrates an ancient local tradition. Built on the banks of…

  • andBeyond Vira Vira Lodge

    A serene retreat set on a working farm in Chile. Back in the early ‘90s,…

  • Eastwind Hotel & Bar

    A cozy upstate New York retreat in the Catskill Mountains. The brainchild of a group…

  • The Kumaon

    A serene mountain retreat in the Himalayas. Located 1600m above sea level in the Village…

More for you

                array(5) {
  ["post__not_in"]=>
  array(1) {
    [0]=>
    int(139646)
  }
  ["tag__not_in"]=>
  array(2) {
    [0]=>
    int(16203)
    [1]=>
    int(9208)
  }
  ["posts_per_page"]=>
  int(12)
  ["caller_get_posts"]=>
  int(1)
  ["cat"]=>
  int(677)
}
            
  • Introducing Beau Lake

    Re-imagining waterside recreation. Inspired by nature, Canadian brand Beau Lake aims to redefine waterside sports…

  • The Happy Collector

    A card game designed specifically for design lovers. Perfect for parties with friends and family…

  • Introducing Combekk

    The comeback of the Dutch sand-casting iron pots in their country of origin. Back in…

  • Naoto Fukasawa: Embodiment

    Celebrating an iconic designer. After publishing the exquisite Tadao Ando: The Colors of Light Volume…

  • Llegado By Taeg Nishimoto

    Recycled paper transformed into seating. In his quest to explore the structural strength and material…

  • The GT02 Lamp

    A creative lighting design reminiscent of origami. San Francisco-based architecture and design studio Garcia Tamjidi…

  • The Savage Bag By Db Equipment

    An innovative design that provides next-level protection for bikes. After designing award-winning travel bags for…

  • The TRIWA x Humanium Metal Watch

    The world’s first watch crafted from melted illegal firearms. Stockholm-based watch brand TRIWA recently partnered…

  • Coffee Jar By Sovrappensiero

    An ingenious companion for your daily coffee making ritual. At first glance, the Coffee Jar…

Close Cart