VELOUR by Nostalgi follows up SS13 portrait of singer songwriter José González. For AW13, the brand has portrayed L.A. based Swedish artist Johan Andersson.
VELOUR by Nostalgi visited Johan at his home in Venice Beach, where he picked out his favorite pieces from VELOUR by Nostalgi AW13 collection which was summarized in a Portrait – The Artist.
Johan Andersson is known for interesting paintings where he depicts individuals’ fates. One of John’s most acclaimed work is his painting of Amy Winehouse that he showed up two weeks after Amy’s tragic death.
The painting was well received among Amy’s fans, and in July 2012, a year after her death, the painting was installed at Camden Town tube station on the Northern Line platform 1, near where she lived. This work also contributed to Johan was noticed in the music circles.
The VELOUR by Nostalgi story started back in 1997 when Per Andersson rummaged through the store of his ancestors old ready-to-wear shop, which closed in the mid eighties after 50 years of business. Per decided to make use of his asset and opened Nostalgi together with a couple of friends. The shop sold the dead stock clothes together with re-makes, art and design and the store became a forum for the Gothenburg independent scene. It also attracted international attention. Nostalgi’s creative customers inspired the Velour by Nostalgi team to, in 2002, take the step towards designing their own clothes. The first Velour by Nostalgi collection was launched in 2005. The overall design concept of Velour by Nostalgi originates in a sophisticated look with traditional garments re-designed in a new stylish way.