A Novel Klok for Any Time or Occasion

The Klokers Klok-01 Watch presents a novel approach to the analog watch movement. With a design influenced by the slide rule (a tool found on many aviation watches that allows one to do simple calculations on the fly), the numbers on the face are divided into three rotating rows. The outer rim shows hours, the middle minutes and the central circle displays seconds. This design reverses the conventional approach of stationary numbers and turning hands, with a singular line pointing upward that the rotating numbers pass over to indicate the current time, like laps on a racetrack. After one grows accustomed to this design, it could prove to be a quicker way to determine the time than has been the norm for so many years. And with a streamlined design that allows for bracelet customization, it proves that time and again there will always be a niche for analog movements alongside digital and smart watches. The bracelets in fact can be worn without the watch, or abandoned in lieu of a chain to transform it into a pocket watch, ensuring it is an accessory for any style or occasion.