Nendo’s Scale Watch Inspired by Rulers

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A new arrival at Seibu in Japan, the Scale watch is a minimalist timepiece inspired by rulers. The practical style accessory was designed by Nendo as part of their Draftsmen01 series. It is one of fifteen designs unveiled by the studio this year. The wristwatch is plain yet iconic with markers of varying lengths printed on the crystal instead of the face so that the “measurements” seem to float just above the surface. The case is made of brushed stainless steel and the strap of leather. Available in men’s and women’s sizes, the design comes in black, brown, or white.

Photography by Akihiro Yoshida

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Holly

Holly is a poet from Kentucky. She grew up first in a Sears house, then on a farm. She studied English and Gender Studies at Mount Holyoke College and moved to Manhattan for love. As an occasional jewelry-maker and museum patron, Holly favors wearable and functional design but is eager to see work that challenges her aesthetics. Read more and connect by visiting her blog, Twitter, and LinkedIn.

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