Born in Montreal, Willo Perron is a French-Canadian creative director and designer. After dropping out of school, he taught himself video production and graphic design. In the early 2000s, he moved to California and worked at Apple for a short time before founding Willo Perron and Associates. A multidisciplinary designer and creative director, he has designed stores for the likes of Adidas, American Apparel, and Stüssy. Based in Los Angeles, Willo Perron’s studio completes a wide range of projects, from video production, print, and brand identity to event design and interior design. His video production skills and set design work for live performances have made him a household name in the world of music. Willo Perron has designed concert stages for JayZ, Rihanna, Kanye West, and Drake, to name a few. His packaging design for St. Vincent’s Masseduction has also earned him a Grammy Award.
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