GANT Rugger’s FW 2012 Collection

View all 8 Photos

Only a decades-old heritage brand like GANT can seamlessly find a common thread between fashion and food. The latest Fall/Winter 2012 collection from their Gant Rugger collection, called Unkempt Sprezzatura, takes its inspiration from one of life’s more savory basics.

“To us, the two are intimately connected,” informs GANT’s website, with the collection revolving around two characters: the Chef and the Owner. “Just like GANT Rugger, [a good restaurant] is based on tradition, knowledge, craftsmanship and the internal drive to take its past and turn it into something even better.”

This has resulted in a collection of formidable, chef-worthy pieces by Designer Christopher Bastin. Heavy fabrics of canvas, denim, flannel, and wool—all selected for their durability and then toned down to worn-in perfection. “Call it the new workwear for 2012,” coins the brand, even going so far to release a selvedge denim apron and a hand-forged chef’s knife by Wildlife Cutlery.

And to really drive home its point, GANT Rugger has selected Phil Winser (of the Fat Radish in New York’s Lower East Side) and Ben Towill (of Ruschmeyer’s in Long Island’s Montauk) as the faces of their global campaign, two culinary figures who are setting the latest standard in the city’s culinary scene for casual but thoughtful farm-to-table fare.

Take me there

More for you

  • The Elegant Cherwell Watch

    A traditional timepiece with a contemporary design. Deeply anchored in tradition but made with a…

  • The Time Glass Watch

    Living in the moment. Inspired by Zen philosophy, the new Time Glass watch boasts a…

  • The Novel High Tech Backpack

    The smartest backpacks money can buy. Designed by Berlin-based brand Visvo with cyclists, adventurers, travelers,…

  • Triple Black Bravo Sneaker By No.One

    An all-black sneaker that displays expert craftsmanship. With an intentionally ambiguous name, the Triple Black…

Close Cart