GANT Rugger’s FW 2012 Collection

View all 8 Photos

Only a decades-old heritage brand like GANT can seamlessly find a common thread between fashion and food. The latest Fall/Winter 2012 collection from their Gant Rugger collection, called Unkempt Sprezzatura, takes its inspiration from one of life’s more savory basics.

“To us, the two are intimately connected,” informs GANT’s website, with the collection revolving around two characters: the Chef and the Owner. “Just like GANT Rugger, [a good restaurant] is based on tradition, knowledge, craftsmanship and the internal drive to take its past and turn it into something even better.”

This has resulted in a collection of formidable, chef-worthy pieces by Designer Christopher Bastin. Heavy fabrics of canvas, denim, flannel, and wool—all selected for their durability and then toned down to worn-in perfection. “Call it the new workwear for 2012,” coins the brand, even going so far to release a selvedge denim apron and a hand-forged chef’s knife by Wildlife Cutlery.

And to really drive home its point, GANT Rugger has selected Phil Winser (of the Fat Radish in New York’s Lower East Side) and Ben Towill (of Ruschmeyer’s in Long Island’s Montauk) as the faces of their global campaign, two culinary figures who are setting the latest standard in the city’s culinary scene for casual but thoughtful farm-to-table fare.

    string(5) "admin"
Tags: ,

Featured Products Explore new arrivals at the Gessato Shop

More for you

  • Introducing Aether Eyewear

    Refined eyewear designed with next-gen, open-ear audio technology. Founded by three specialists in product design,…

  • The Hemel Airfoil Watch

    An elegant chronograph inspired by British military pilot watches from the ’70s. Based in New…

  • The Archimede 1950-3 Watch

    A minimalist timepiece designed with vintage-style details. Following on the footsteps of the 1950-1 and…

Take me there

  • The Casona Sforza Hotel

    A new boutique hotel inspired by tradition, harmonious reflection, and nature. Designed by Mexican architect…

  • The Kiro Hiroshima Hotel

    A former hospital transformed into a modern hotel. Located in the center of Hiroshima, Japan,…

  • Numeroventi

    An art residency program in the center of Florence. Founded by Martino di Napoli Rampolla…

  • The Aman Kyoto Hotel

    A high-end hotel that draws inspiration from traditional Japanese inns. Nestled in a private garden…

loader