US-made, from start to finish.

After revolutionizing the humble wool for a stylish and versatile capsule collection, Los Angeles-based brand swrve recently launched a special version of their slim jeans. Falling under the brand’s _blk label, the Cone SLIM Jeans take the original design to another level of craftsmanship. They feature the kind of denim USA was known for in the past, but upgraded with modern touches. “Every year we like to do some special projects and it only made sense to start off 2018 by offering a US-made version of our most popular SLIM jeans, in an Indigo finish with US-made Cone denim,” says swrve’s lead designer Matt Rolletta.

Since this is a _blk label product, every step of the manufacturing process required extra care to maintain the high standards of quality. Cut and sewn in-house in Los Angeles, the limited edition jeans feature US-milled cone brand denim. Lightweight but durable, the material offers the perfect blend of quality and comfort. The touch of poly improves the durability of the denim and also provides more flexibility. Great news for those who like to wear swrve apparel while cycling or exploring natural landscapes.

The slim fit and indigo color also give a stylish, modern look to the jeans. Ingenious design details include a seamless diamond gusset for extra comfort, reflective piping on the inside of the right leg (exposed when rolling up the cuff), a higher waist at the back, and a lower waist in the front as well as triple chain stitching for added durability in high-stress areas. Other features include high-quality YKK metal zippers, an accessories pocket at the rear, and front pen pockets. You can find the _blk label Indigo SLIM jeans now on the brand’s website at $125.

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