The Wise Men’s Care Collection

Thoughtfully made grooming products.

Created for the those who value quality as much as they treasure sustainability, Wise’s range of men’s care products offers a thoughtful alternative for the daily grooming ritual. Based in Montreal, Wise makes premium quality products with carefully sourced and all-natural ingredients. Currently, the company’s range includes a shampoo and two pomades. Made with high-quality ingredients, they provide a more natural and eco-concious approach to men’s grooming. Without any artificial fragrances, colors, parabens, phthalates, or other harmful stuff, all of the Wise grooming products rely on the power of nature to provide great results.

The daily-use shampoo features white birch bark, harvested in a sustainable manner from Canada’s Boreal forest, while the Wise Glacier Clay Pomade includes organic glacial marine clay hand-picked from the coasts of British Columbia in its list of ingredients. Likewise, the Red Maple Cream Pomade blends red maple bark extract with birch sap and coconut oil. The brand also uses eucalyptus extract, shea and cocoa butter, beeswax, cedar wood and rosemary essential oils. Apart from being all-natural, these ingredients are also locally-sourced and cruelty-free. Reusable packaging and refillable containers make the products even greener, but Wise also provides refills to reduce its environmental impact. And maximize its appeal to the eco-friendly consumers in the process. Photographs© Wise.