A Creative Italian Take On Product Design

View all 9 Photos

Product design has become increasingly more creative over the years and as expected, young designers are the ones leading the way towards a bright future where everyday items are revolutionary and go beyond merely functionality or style. This is the case with the Sovrappensiero Design Studio, founded by Lorenzo De Rosa and Ernesto Iadevaia in 2007 in Milan, Italy. The two designers describe their creative process as a path where experimentation, research, and industrial production are completed by their “delicate poetic and dreamlike vision.” This surreal finishing touch is evident in the FurNature project which blends minimalism, natural elements, and customization in a fresh take on product design. The goal of the collection is to offer objects which are not anonymous or indistinct, but items that become truly unique thanks to the input of the user. The five objects are incomplete – the owner is the one who adds the last piece of the puzzle, in this case a piece of nature. The coffee table requires a rock to stand upright, the towel rack a single branch, while the hour glass features three segments which are ready to be filled with sand. The poetically named “domestic landscape” needs a flower or a plant to achieve its purpose and the clothes stand only becomes usable with the help of a rock and a couple of branches. Depending on the geography of their final location and on the personal preferences of the user, the objects become one-of-a-kind as well as intimate. Global product manufacturing processes and specific geography combine with striking effects. The innovative FurNature collection requires adding custom touches that are part of the local natural environment, offering a special experience for the user who then becomes actively involved in the design process.

Featured Products Explore new arrivals at the Gessato Shop

Take me there

  • The Yays – Crane Apartment

    Sleeping in an industrial crane while visiting Amsterdam. Dutch company Yays is a new travel…

  • Babylonstoren

    An unforgettable hotel experience. In recent years, more and more tourists have started focusing on…

  • Michelberger Hotel, Berlin

    A hotel that feels like home. Berlin is filled with cool things to discover, but…

  • Panorama Glass Lodge

    Admiring the Northern Lights while lounging in bed. Built in a remote area in western…

More for you

                array(5) {
  ["post__not_in"]=>
  array(1) {
    [0]=>
    int(160607)
  }
  ["tag__not_in"]=>
  array(2) {
    [0]=>
    int(16203)
    [1]=>
    int(9208)
  }
  ["posts_per_page"]=>
  int(12)
  ["caller_get_posts"]=>
  int(1)
  ["cat"]=>
  int(677)
}
            
  • The Balzo Collection

    An exploration of balance and movement. Florence-based Studio Lievito takes its name after the Italian…

  • Jack o’Lantern By Lucie Koldova

    Sophisticated lighting inspired by a playful concept. Drawing inspiration from traditional jack-o’-lanterns, Prague-based designer Lucie…

  • The Wehlers Sustainable Furniture

    Beautiful modern furniture with an eco-friendly build. Determined to create products for the conscious customers…

  • The Orbit Series By ANDlight

    Minimal Modern lighting inspired by the solar system. Vancouver-based design studio and lighting manufacturer ANDlight…

  • The Chikuno Air Purifier

    A beautifully designed activated charcoal air purifier. Used for hundreds of years by Japanese craftsmen…

  • The Macrocosmos Series

    Sculptural vases inspired by sci-fi and experimental design. Freedom of expression and unbridled creativity stand…

  • The TNK Flex Task Seating

    An award-winning desk chair. Created by Alegre Design for Actiu, the TNK Flex executive ergonomic…

  • The Ocean Travertine Collection

    A balance between elegance and solidity. An exploration of form and material, the Ocean Travertine…

  • The ARV Chair

    A stunning dining chair inspired by Danish tradition. The beautifully designed ARV Chair has a…

  • Filamento Light By Mayice Studio

    Lighting that doubles as decorative object. Pushing the boundaries of lighting design, the new Filamento…

Close Cart