K-RATION Meals for Soldiers in Action by Giulio Iacchett

View all 6 Photos

“K-RATION “Meals for Soldiers in Action is a utilitarian project by industrial designer Giulio Iacchetti, previously interviewed on GBlog here. Echoing the theme of Expo Milano 2015— “Feeding the Planet: Energy for Life”—the design pays close attention to food as a limited quantity and a source of energy. While instant food and snacks are typically branded with over-the-top pictures and text, these edible products are minimally presented. Each individual serving is clearly marked with its weight and calorie content so that a soldier could read this practical information at a glance. The packaging is color-coded to increase efficiency and minimalist to reduce bulk and waste, making fast food a little more simple and sustainable. In addition to the military designs, the Iacchetti’s series also includes a vacuum-sealed “bonus food” in honor of the Italian astronaut Samantha Cristoforetti, who is currently aboard the International Space Station. All of the designs will be on view beginning this week, exhibiting at Triennale di Milano in Italy from January 22 – February 22 of this year.

Graphic design by Massimo Pitis; photography by Fabrizia Parisi

    string(5) "Holly"

Holly

Holly is a poet from Kentucky. She grew up first in a Sears house, then on a farm. She studied English and Gender Studies at Mount Holyoke College and moved to Manhattan for love. As an occasional jewelry-maker and museum patron, Holly favors wearable and functional design but is eager to see work that challenges her aesthetics. Read more and connect by visiting her blog, Twitter, and LinkedIn.

Tags: , , , , ,

Featured Products Explore new arrivals at the Gessato Shop

More for you

  • The Alborz Armchair

    A sculptural chair design that re-imagines furniture as art. Award-winning architect Alireza Razavi explores stylistic…

  • The Gropius Chairs

    Sculptural and plush chairs that celebrate 100 years of Bauhaus. Part of Noom’s first furniture…

  • The Graypants Wick Lamp

    A portable lamp inspired by traditional candle holders. Since the dawn of humanity, light has…

  • The Soniah Floor Lamp

    An organic floor lamp inspired by the Sun. Designed by Kiev-based Yakusha Design for their…

  • The Stelton Ora Collection

    Elegant and minimalist, this collection blends Italian and Nordic design. Designed by Daniel Debiasi and…

  • The Nunatak Candelabra

    A sculptural candelabra inspired by both nature and architecture. Oslo-based design studio Anderssen & Voll…

Take me there

  • The TypeO Loft

    A relaxing Swedish retreat designed with one open-plan room and floor-to-ceiling windows. Part of a…

  • The Roncolo 1888 Resort

    A high-end bed and breakfast on a sprawling wine estate in Italy. Located in the…

  • Beach Hotel in Odessa

    A spectacular guest suite imagined for a beach retreat in Odessa, Ukraine. With the 2020…

loader