The Samsung Bespoke Collection

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Samsung re-imagines the refrigerator as a fun, customizable design object.

Part of the Samsung’s new “Project Prism” series, the Samsung Bespoke line of refrigerators transforms an ordinary appliance into a decorative item. The collection blends vibrant colors and bold contrasts that complement a minimalist aesthetic. Featuring bright colors with a matte surface, the refrigerators provide a fresh twist on classic, sleek stainless steel designs. Apart from offering the option to select between nine colors, the collection is also modular. And like its name suggests, it’s conveniently customizable.

The Samsung Bespoke refrigerators allow the user to select from eight possible configurations that range from compact, space-saving designs to refrigerators with four doors. Customers can also mix-and-match different modules to create a specific configuration. For example, a bespoke refrigerator could feature one slim coral module alongside a larger refrigerator in mint or gray.

The line provides a practical solution to choose the perfect refrigerator size, whether it’s for one-person households or family homes. The brand also offers the option to choose the material and texture finish of the doors. Presented on June 4th at the Samsung Digital Plaza in Gangnam, Seoul, the Bespoke collection doesn’t have a launch date. We can only hope that this refreshing collection will make its debut in the US soon. Photographs© Samsung.

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