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Rewriting the rules of modern footwear.
In a world where footwear lasts a trend or a season, Standard Fair aims to do things differently. The company’s two co-founders are both industry insiders who realized that finding beautiful products that will stand the test of time is harder than it should be. Introducing Standard Fair, a premium handcrafted footwear brand that believes in good design, traditional craftsmanship, and ethical manufacturing. After years of research and development as well as tests and prototypes, the brand created its first design, the Sport Camp silhouette. The formal sneakers draw inspiration from from iconic ‘70s-’80s American and German athletic footwear. They complement the timeless look with modern design cues.
The upper features full-grain Tuscan vegetable-tanned leather, while the sole boasts a “camp sole”, the classic New England camp-moc design. And here comes the ingenious part that raises this stylish silhouette above the rest. It’s one of the few resole-able sneakers in the world. Each pair will last – season after season, year after year.
Like the best handcrafted leather goods, the upper will develop a unique patina over time. Refined embossed logos appear on the tongue and lace loop. The heel and tongue also feature subtle textures. The leather lining comes from Horween Leather Co. while the leather laces and the comfort foam insole also come from the US. Ethically handcrafted by skilled artisans in Maine, the sneaker provides the perfect combination of style, durability, and quality.
Standard Fair launched these formal sneakers on Kickstarter. The brand offers backers an exclusive free resole option on top of the expected price reductions of the early bird packages. Sport Camp comes in Honey or Chestnut, with matching limited-edition accessories also available at launch. These include a minimalist belt and a vertical card case, both available in the two brown hues. The Super Early Bird price for the sneaker is $295, a significant reduction from the future retail price of $395. The Kickstarter campaign starts on March 27th and ends on April 26th, with the first packages sent to the backers by mid-late August. Just in time to upgrade fall wardrobes. Photographs© Standard Fair
