Invented and patented in 1873 by Jacob Davis and Levi Strauss, denim had humble beginnings before it became an American symbol. The fabric was initially used to make work wear for miners, woodcutters, and other laborers. Durable and high-quality, the material also changed over time. It aged with wear to become a one-of-a-kind apparel item that showcased the wearer’s personal journey. In the ‘60s and ‘70s, blue jeans became increasingly more popular and then transformed into a wardrobe staple in the US and across the world. The era of denim design had begun.
Apart from the distinctive features of the material, its versatility is undeniable. Bags, shirts, and even shoes joined the classic pants. Various denim design options enhanced the possibilities of the fabric further. Traditional craftsmanship and special finishes complement new technology, while state-of-the-art technology make the most of denim. Many brands use organic cotton and employ local craftspeople to make blue jeans and denim products, bringing the original quality and durability of the material back to life. Products cater to the taste and requirements of all kinds of customers, from the average Joe who just wants a great pair of blue jeans to denim purists.
Modern denim design celebrates the origins of the fabric while providing creative ways to wear it. Minimalism allows the texture, look, and feel of denim to take center stage. Timeless design ensures that a denim product will outlast trends and seasonal styles. The latest technology also improves the quality and function of this popular material. Finally, eco-friendly systems, sustainable practices, and ethical manufacturing make modern denim products better than ever before.
A collection of minimalist, hand-stitched clothing made from a blend of organic cotton, silk and hemp. Founded in 2015, Japanese…
A rinsed version of the brand’s popular Kibata series. Launched in 2015, 3sixteen's Kibata collection offered something different. As the…
A comprehensive look at the history and evolution of denim branding. Published by Pennsylvania-based independent publisher Schiffer Publishing, Denim Branded:…
A premium quality collection that sets a new standard for eco-friendly jeans. Pro surfer Kelly Slater and designer John Moore…
US-made, from start to finish. After revolutionizing the humble wool for a stylish and versatile capsule collection, Los Angeles-based brand…
Taking denim to new levels of performance. Mission Workshop’s new collection provides a glimpse into the future of denim. The…
Slow clothing advocate Noble Denim focuses on making the perfect jeans, using good ol’ craftsmanship and premium fabrics, with products…
Style, functionality, premium quality, and innovation combine in the products designed by Vancouver-based fashion brand Dish & DUER. Founded in…
Designed with a stylish blend of modern minimalism and traditional craftsmanship, the new Eriksson Keepall Denim made by Nudie Jeans…
Imagine riding a bike through the city and changing the song on your playlist by swiping across your wrist or…
In the 90s, jeans from most brands in the US maintained a careful balance between quality and affordability, but the…
Simplicity and craftsmanship have been placed at the center of every collection designed by Swedish brand Nudie Jeans, and we're…
A childhood spent exploring forests and gazing at the night sky along with a profound appreciation for nature and the…
Though autumn is only halfway through, winter weather is already on the rise as temperatures are on the fall. And…
When a brand gets as recognizable as Levi’s, they tend to get typecast by the product they are most associated…
In what may be a major milestone in the pursuit of ecologically friendly apparel, the Zurich-based firm Freitag has announced…
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