Velour’s Summer 2013 Collection is a capsule collection in the fashion sense, with easy-to-coordinate pieces that permute to a number of outfits, but the collection is a time capsule in its aesthetic dimension. The Swedish brand turns time backward with its Miami art deco-inspired look featuring strong, linear patterns with an undercurrent of light pink that ties the entire collection of shirts, jackets, and chinos together. Summer is evoked through the combination of rich green and navy, as well as a chest embroidered parrot that sits on the shirts. The look carries a paradoxical timelessness with its noticeable period feel, which is accentuated by the collection’s photo shoot within Blå Tåget’s coach cars. The warmth of the wooden interiors preserved in their 1960’s form, and the sunlight streaming in from the windows create the perfect backdrop for the nostalgic collection.
Photos © Malin Johansson