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Avra Watch Company embodies the ideals of purposeful design; inspired by California’s aerospace and naval industries, their unique aesthetic – which they refer to as “vintage masculinity” – communicates pure, military-grade utility. Meet the latest addition to their family of handmade Swiss timepieces: The 1-Hundred. Though it takes 6 months to build each watch, the wait is well worth it; aside from the use of resilient materials like titanium and sapphire crystal, The 1-Hundred stands out for its patent-pending auxiliary time display. The exterior ring of the watch becomes a window to an entirely new analog experience, using two hands to indicate the time on a vertical axis. Each piece is made-to-order with index marks coated in super luminova, which allows for clear communication between object and user in any lighting condition. Lastly, the innovative crown lock – known as the Chronolock system – is located at the top of the case to minimize bulk and keep The 1-Hundred watertight. Choose from a black strap of either leather or rubber paired with a case in titanium, satin stainless, or hardened black stainless steel.
