1-Hundred Times

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Avra Watch Company embodies the ideals of purposeful design; inspired by California’s aerospace and naval industries, their unique aesthetic – which they refer to as “vintage masculinity” – communicates pure, military-grade utility. Meet the latest addition to their family of handmade Swiss timepieces: The 1-Hundred. Though it takes 6 months to build each watch, the wait is well worth it; aside from the use of resilient materials like titanium and sapphire crystal, The 1-Hundred stands out for its patent-pending auxiliary time display. The exterior ring of the watch becomes a window to an entirely new analog experience, using two hands to indicate the time on a vertical axis. Each piece is made-to-order with index marks coated in super luminova, which allows for clear communication between object and user in any lighting condition. Lastly, the innovative crown lock – known as the Chronolock system – is located at the top of the case to minimize bulk and keep The 1-Hundred watertight. Choose from a black strap of either leather or rubber paired with a case in titanium, satin stainless, or hardened black stainless steel.

Lizzie Wright

Lizzie

​Lizzie Wright is an aspiring artist and designer with a passion for the written word. While she works on her BFA in Industrial Design at the Rhode Island School of Design (RISD), she spends her (rare) spare time riding around Providence on her trusty Cannondale and drinking lots of coffee. She is especially fascinated by the dichotomy between aesthetic form and function, which has an immense influence on her work. As a lover of the natural world, Lizzie plans to focus on Nature, Culture, and Sustainability Studies to pursue a more efficient future for design. Read more by visiting her website

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