A completely new way of displaying the passage of time.
Back in 2017, Hong Kong-based watchmaking company Anicorn launched the Trio of Time project. The brand aimed to create a trio of watches in collaboration with three different creatives and design studios, but every watch had to offer a unique take on time. The first chapter in the series brought the Hidden Time watch to life. Created in a collab between Anicorn and Korean designer Jiwoong Jung, the timepiece was launched on Kickstarter, where it surpassed the campaign’s initial goal within the first 48 hours.
The backers of that campaign had the option to vote on the next destination for the collection. With New York City chosen, the watchmakers partnered with Hamish Smyth and Jesse Reed, founders of Brooklyn design office Order. The two creatives also have experience in ending Kickstarter campaigns on a high. For example, their campaign to reissue the NYCTA Graphics Standards Manual raised over $800,000 on the crowdfunding platform. Their following projects to reissue the NASA and EPA Standards Manual managed to reach over $2 million combined.
Maintaining the pure aesthetic of the collection, the second timepiece in the Trio of Time series has a clean design. It draws inspiration from the NYCTA Graphic Standards Manual, the first title from the studio’s independent publishing house Standards Manual, which we wrote about here. Distinct as well as unconventional, the Order watch allows the wearer to perceive time in a new way. The modernist design features a series of dots and lines on a rotating disc. “When designing Order, we were interested in exploring how we could represent time in a simple, graphic form,” Hamish Smyth and Jesse Reed explain. “As the face rotates and the perforated dots reveal the hour indicated by an alignment with the frame, the wearer is able to conceive time as a series of ordered dots, multiplying as the day progresses, and allowing a new perception of time,” they add.
The Anicorn X Order watch comes with a 40mm stainless steel case as well as a K1 mineral glass cover. A power saving mechanism reduces the energy consumption by approximately 70%, offering a battery life of around 45 months. To keep time with accuracy, Order features a high grade Swiss Ronda Caliber 515 Quartz movement. The unisex watch comes in Black, White, and Red, but users have the option to customize it. Thanks to Anicorn’s smart docking system, they will be able to easily change the white and black leather straps. Launching on June 5, 2018, Order will be available in the super early bird package at $140. Of course, the backers will also have the opportunity to vote on the third – and final – destination for the Trio of Time collection, after the campaign ends.