Anicorn’s TTT – The Hidden Time Watch

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It’s always fascinating to see how different designers create wildly different products using the same concept as a starting point. It’s even more interesting when that concept is as captivating as the passage of time. Anicorn aims to illustrate the beauty of design and time by launching the “The Trio of Time” international artist collaboration project. The company’s founders, Joe Kwan and Chris Chan, will travel the world to work with prominent designers who will then transpose their view of time into distinctive timepieces that display different cultural perspectives and design methods. Just like the Series 000 and the Series K452, which launched on Kickstarter with resounding success, the first chapter of the TTT saga begins on the crowdfunding site.

“Hidden Time” created by Seoul-based designer Jiwoong Jung starts of the collaborative project in style. “When designing the watch, I was thinking about how to naturally hide passing time,” says Jung. Consequently, the designer proposes a refined take on the chameleon’s natural camouflaging system. The timepieces features a rotating circular gradient that acts as a distinctive hour hand. As past hours fade away, the present moment becomes accentuated by the edge of the gradient. The dark section beautifully enhances the white hour numerals, printed on the glass top. Inside, a Swiss Ronda movement measures time with accuracy, while an efficient battery keeps the watch going for 45 months. A sapphire glass covers protects the face from scratches, with anti-reflecting coating also ensuring clarity on sunshine-filled days.
Launched on Kickstarter, Hidden Time comes in three beautiful color options with complementing leather straps. Super early bird packages offer a reduced price of $129 for the timepiece. As a bonus, backers will also have the opportunity to decide the next destination for the TTT team. Images courtesy of Anicorn.

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