Cycling has become the preferred method of travel for millions of urban dwellers, whether on the streets of New York or in the heart of London. It’s convenient, healthy, and green, but it also allows cyclists to see the city they inhabit in a new light. Blubel is designed to make commuting and leisure cycling easier and more relaxing than ever before, helping cyclists navigate through city streets safely. Its name comes from ‘Bluetooth’ and ‘bell’, but the device is much more than a GPS you can control with your smartphone. Crucially, it’s designed to evolve and improve via community input and to account for real time road conditions. Ringing the Blubel sends a signal to the app and cloud technology, adding an alert point on the map and warning other cyclists of potential dangers on the road. The circle of LED lights guides the user; on the 1 o’clock mark, the destination appears as a blue dot, while turning left or right makes the dots on the corresponding side glow green. Sound alerts are incorporated into the device to warn of potential hazards and an ambient light feature is designed for nighttime cycling. Shaped like a pebble and made with a matte silicon surface, Blubel looks elegant and fits inside a classic bell perfectly. Its battery lasts for up to two weeks and the device is completely weatherproof. You can support the campaign to get Blubel at a 45% discount, upgrade your bike, and discover a new way of commuting in your city. Images courtesy of Blubel.