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The story of the iconic Converse All Star sneakers began in 1917, when the company revolutionized the footwear industry by introducing the innovative diamond-shaped outsole which offered superior traction. Crucially, the signature features from this early 20th century model have remained the same over the years, including the logo ankle patch and rubber toecap, laying the foundations for what was soon to become a cultural icon. Only the overall performance improved, to respond to customer demand and to refine the materials with emerging technologies. But in 2016, almost a century from their launch, Converse is giving the All Star sneakers a modern upgrade like no other. Nike’s HTM, a creative collaboration between Hiroshi Fujiwara, Nike Vice President of Creative Concepts Tinker Hatfield and NIKE, Inc. President & CEO Mark Parker, has partnered with the brand to pay homage to the original silhouette in a modern version that takes inspiration from the vintage design and refines its features to create a simpler, more minimalist version for the 21st century. These Converse All Star Modern HTM come with innovative additions including contoured Phylon outsoles, Nike Hyperfuse construction, TPU-fused toecaps, and a neoprene split tongue. The upper is made of flexible and smooth goat leather boasting a debossed ankle patch and the HTM logo added discretely on the heel pull tab. Available in black and white, the sneakers will be launched online on June 9 at NikeLab and exclusively at NikeLab stores worldwide. Images courtesy of Nike.
