The FEIT Installation Three: Service & Supply Retail Project

View all 14 Photos

A high-end store that looks to the past for inspiration.

As mass production and the growing demand for cheap products have taken vintage crafts into the area of near-extinction, some brands have started to push back. FEIT is one of them. After making its mark as a footwear brand that celebrates craftsmanship, FEIT brings the same approach to its brick-and-mortar stores. The new San Francisco location is no exception. Designed by Jordana Maisie in conversation with FEIT’s founder Tull Price, the Installation Three: Service & Supply store concept re-imagines a traditional cobbler shoe shop.

In a world dominated by the latest tech, this might have been an ironic twist for a different company. Yet it feels natural for FEIT. The brand has built its reputation on using both artisan skills and a human touch to make handmade footwear in limited runs. At FEIT stores, a personal customer service becomes as important as the shoes themselves. It includes repairs and care services as well as a shoe donation program. All of these features give FEIT shops an old-time, special touch.

Like the company’s New York stores, the San Francisco retail space features a blend of light birch wood and stainless steel as well as large mirrored surfaces. Airy and minimal, the 80sq m space presents FEIT’s handmade footwear on birch plywood shelves. Raw concrete flooring enhances the space further. The interior also cleverly uses the FEIT footwear and packaging as a design element. The FEIT San Francisco store is the brand’s third store in the US. You can drop by at 406 Jackson Street, CA 94111. Photographs© Carlos Chavarría.

Featured Products Explore new arrivals at the Gessato Shop

More for you

                array(5) {
  ["post__not_in"]=>
  array(1) {
    [0]=>
    int(225964)
  }
  ["tag__not_in"]=>
  array(2) {
    [0]=>
    int(16203)
    [1]=>
    int(9208)
  }
  ["posts_per_page"]=>
  int(12)
  ["caller_get_posts"]=>
  int(1)
  ["cat"]=>
  int(677)
}
            
  • The Isabella Chair

    An elegant armchair designed with contrasting elements. Based in Auckland, New Zealand, Resident designs and…

  • The Roomate Collection By Formae

    A collection of metal products inspired by two cities and architectural elements. Designed by Italian…

  • Geometria Light

    A sculptural table lamp that draws inspiration from simple geometric forms. Minimalist and elegant, the…

  • The Tape Armchair

    An ultra-comfortable lounge chair made with a conveniently modular design. Designed by Radice Orlandini designstudio…

  • The Lemnos Cubist Cuckoo Clock

    A creative table clock inspired by postmodern architecture. Japanese brand Lemnos has been making creative,…

  • Mygdal Plantlight by Nui Studio

    An elegant hanging planter light designed as a self-sustaining ecosystem. Made by Berlin-based Nui Studio,…

Take me there

  • The Albergo Miramonti Hotel

    A redesigned hotel interior inspired by nature and the local setting. Built in 1958 and…

  • Shou Sugi Ban House

    The ultimate wellness retreat near NYC. Located in the Hamptons, only 90 miles away from…

  • The Soori Bali Resort

    A tranquil resort in Bali with private beach. Built on the south-western coast of Bali,…