The FEIT Installation Three: Service & Supply Retail Project

View all 14 Photos

A high-end store that looks to the past for inspiration.

As mass production and the growing demand for cheap products have taken vintage crafts into the area of near-extinction, some brands have started to push back. FEIT is one of them. After making its mark as a footwear brand that celebrates craftsmanship, FEIT brings the same approach to its brick-and-mortar stores. The new San Francisco location is no exception. Designed by Jordana Maisie in conversation with FEIT’s founder Tull Price, the Installation Three: Service & Supply store concept re-imagines a traditional cobbler shoe shop.

In a world dominated by the latest tech, this might have been an ironic twist for a different company. Yet it feels natural for FEIT. The brand has built its reputation on using both artisan skills and a human touch to make handmade footwear in limited runs. At FEIT stores, a personal customer service becomes as important as the shoes themselves. It includes repairs and care services as well as a shoe donation program. All of these features give FEIT shops an old-time, special touch.

Like the company’s New York stores, the San Francisco retail space features a blend of light birch wood and stainless steel as well as large mirrored surfaces. Airy and minimal, the 80sq m space presents FEIT’s handmade footwear on birch plywood shelves. Raw concrete flooring enhances the space further. The interior also cleverly uses the FEIT footwear and packaging as a design element. The FEIT San Francisco store is the brand’s third store in the US. You can drop by at 406 Jackson Street, CA 94111. Photographs© Carlos Chavarría.

    string(5) "admin"
Tags:

Featured Products Explore new arrivals at the Gessato Shop

More for you

  • Phytophilia by Sara Martinsen

    An exhibition that showcases the potential of natural fibers in product design and architecture projects….

  • The Tessa Armchair

    A modern armchair that celebrates Italian craftsmanship and rural traditions. When buying a piece of…

  • The Departo Folding Chair

    A compact and versatile chair inspired by 19th-century campaign furniture. Co-founded by multi-disciplinary design studio…

  • The Gertrude Table Lamp

    A distinctive table lamp inspired by a fictional nun. Designed by Milan-based designer Gabriele Panciera,…

Take me there

  • The TypeO Loft

    A relaxing Swedish retreat designed with one open-plan room and floor-to-ceiling windows. Part of a…

  • The Roncolo 1888 Resort

    A high-end bed and breakfast on a sprawling wine estate in Italy. Located in the…

  • Beach Hotel in Odessa

    A spectacular guest suite imagined for a beach retreat in Odessa, Ukraine. With the 2020…

loader