Fram Oslo

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A modern tribute to Norwegian design heritage.

Furniture and interior design brand Fram Oslo celebrates Norwegian design values and tradition with every product it makes. Even the name of the company has a deep connection to the country. “Fram” means “forward” and refers to the long history of Norwegian exploration. It’s also the name of the world’s most famous polar ship. The Fram vessel took explorers Fridtjof Nansen and Roald Amundsen on expeditions in the Arctic and Antarctic regions between 1893 and 1912. Of course, Roald Amundsen was also the first man to reach the South Pole.

Paying homage to these explorers, the brand aims to bring Norwegian traditions and design into homes worldwide. And nothing achieves that goal better than the Bunad Collection. Created by award winning designer Andreas Engesvik, the collection draws inspiration from the traditional folk costumes names “bunad”, with each blanket and pillow recreating the specific colors and patterns of a corresponding costume.

Seen through a contemporary lens, the products maintain their rustic appeal intact while providing a modern twist on Norwegian cultural heritage. The skilled artisans from the Grinakervev weaving company craft each Bunad Blanket in Norway from 100% new wool. Likewise, the Halder wall hanger is produced by Brødr. Øyehaug, a manufacturer with over 75 years of experience in crafting wood products, while the wall mount system is made by Våpensmia.

In a similar way to the Bunad collection, Haldar references tradition and the heirloom quality of a well-made object. “I found inspiration for Haldar in a beautiful old kitchen towel holder that has been in my family for generations”, designer Andreas Bergsaker explains. Commonly found in kitchens, the rod would provide the perfect opportunity to keep the decorative towels on display. Ingenious and elegant, the wall hanger offers a stylish solution to organize items and keep them at hand. The hidden hooks and custom mount allow the user to install Halder at any angle, for more convenience. Fram Oslo has exhibited both the Bunad collection and the Halder wall hanger at ICFF in NYC May 20-23, 2018. Photographs© Fram Oslo.

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