Momotaro Jeans

View all 8 Photos

In the 90s, jeans from most brands in the US maintained a careful balance between quality and affordability, but the balance sometimes leaned towards the latter. It was a necessary compromise at a time when customers were looking for value. This meant that the manufacturing methods of the 19th century were left in the past, and with them, the outstanding quality and premium feel of US denim, which had made history around the world. But in Japan, looms were still producing the traditional selvage fabric, using age-old methods and craftsmanship. One of the leading brands to make jeans to this superior standard is Momotaro Jeans, based in the Kojima. This small town in the western prefecture of Okayama, Japan is the place where the first pair of Japanese jeans were produced in the 60s and has become a pilgrimage site for denim aficionados.

At Momotaro, the artisans have a mantra that perfectly illustrates the brand’s values: “Made by hand without compromise.” The shuttle looms are tuned by hand every day, and the master weaver, Shigeru Uchida, uses his decades of training to keep a watchful eye on the manufacturing process, listening carefully to detect even minute changes in the sounds made by the vintage looms. This artisan skill and hands-on approach combines with the best raw materials and natural indigo blue dye to create premium selvage denim of the finest quality. Unique details are then added to the design, including custom-made buttons and rivets embossed with the company’s seal. The peach stitching is not chosen merely for its aesthetic qualities, it also provides a link to the local legend of Momotaro, which means ‘peach boy’. Even though the folk story has changed over the years, its message of vitality and rejuvenation is the same. This concept of rejuvenation stands at the core of the company. It’s a fitting choice, as the revival of premium denim has taken the world by storm and it only seems to gain more pace. Images by Momotaro Jeans. Buy here.

Featured Products Explore new arrivals at the Gessato Shop

Take me there

  • The Soori Bali Resort

    A tranquil resort in Bali with private beach. Built on the south-western coast of Bali,…

  • Villa Castelluccio

    A 1920s countryside villa transformed into a gorgeous retreat. Nestled among old olive trees in…

  • The Sacromonte Landscape Hotel

    Prefab guests suites designed to offer an immersive hotel experience. Built on a vineyard plot…

  • Zallinger Refuge

    A thoughtful renovation and expansion of historical buildings in the Alps. Dating back to the…

More for you

                array(5) {
  ["post__not_in"]=>
  array(1) {
    [0]=>
    int(161638)
  }
  ["tag__not_in"]=>
  array(2) {
    [0]=>
    int(16203)
    [1]=>
    int(9208)
  }
  ["posts_per_page"]=>
  int(12)
  ["caller_get_posts"]=>
  int(1)
  ["cat"]=>
  int(3550)
}
            
  • Introducing Annu Eyewear

    Modular eyeglasses that are both paper-light and extremely durable. Established in Germany in 2016 by…

  • The Regatta 1959 Chronograph

    A stylish watch that draws inspiration from the cool timepieces of the ‘60s. Founded in…

  • 3sixteen’s Rinsed Kibata Jeans

    A rinsed version of the brand’s popular Kibata series. Launched in 2015, 3sixteen‘s Kibata collection…

  • Instrmnt’s R-Series Umbrella

    The ultimate umbrella for minimalist design lovers. Glasgow-based multidisciplinary design studio Instrmnt focuses on designing…

  • The Tokiji Watch Collection

    An innovative timepiece that celebrates digit-style displays with a minimalist watch design. Patented in 1903,…

  • The Edwin Runner by CLAE

    Style meets comfort in a new runner silhouette from the LA-based footwear brand. Launched by…