South Lane Watches, 2013 Summer Collection

View all 5 Photos

Skinny jeans rolled up at the ankle and tight tucked collar shirts, natural fiber shoes and wayward stands of hair. On the train, they have dreary expressions casted through thick burly beards and dark eyeglasses, sipping super sized cappuccinos, ear buds in, staring straight ahead. Their roots of the haphazard lifestyle rich in all things slumpy and original where free time is spent building community, feeling like family on the lawn with frisbees or card games and a few choice drinks.

The Scandinavian watch brand South Lane fashions such a culture. They clash with the finest of society with casual soft straps as opposed to the traditional leather. The watch face still holds its poise with a handsome design, classy and noble. Simple hands tick tock across the wide dial, numbers styled in basic font.
South Lane creators say, “the brand’s aesthetic is clean and simple but with an unexpected touch of creative flair. It allows the stylish wearer to make a bold statement without having to worry about creating a balance between daring and kitsch.”
This 2013 spring/summer season, two lines have been released. The Urbaner collection features a city slicker black background with white digits, straps available in no boundaries black, decadent one neutral, attitude junkie orange and forever rebel green. The Soldermalm collection however, has a vintage feel with a spin. Numbers are a bit smaller and their position follows the center point, background laid in white, hands and digits taupe. Straps come in a variety of striped combinations or humble in medis brown. Named after the fashion forward district in Stockholm taking a taste of their trends to gentlemen all over the globe.



Allison Parker is a proud stay at home mom maintaining a full schedule kissing boo boos and passing out hugs just because. Her days many times are spent between the garden and the kitchen. From a journey of learning whole food eating habits, she's taken on the challenges of baking bread, muffins and cakes from scratch and filling the cellar shelves with scores of her own canned goods each year. Writing is one of those things she does because its part of who she is. That and it's a nice break from the never ending work that comes with raising a family.

Featured Products Explore new arrivals at the Gessato Shop

Take me there

  • Boat Rooms on the Fuchun River

    A creatively designed retreat that celebrates an ancient local tradition. Built on the banks of…

  • andBeyond Vira Vira Lodge

    A serene retreat set on a working farm in Chile. Back in the early ‘90s,…

  • Eastwind Hotel & Bar

    A cozy upstate New York retreat in the Catskill Mountains. The brainchild of a group…

  • The Kumaon

    A serene mountain retreat in the Himalayas. Located 1600m above sea level in the Village…

More for you

                array(5) {
  array(1) {
  array(2) {
  • The Leather Trainer By NOBULL

    One of the most stylish trainers that also offer superior performance. After launching the Lifter…

  • FEIT’s Leather Runner SS18

    Probably the most elegant runner money can buy. After collaborating on a highly creative collection…

  • The Bólido Black Edition Watch

    Celebrating the art of watchmaking with a modern design. When Bólido founders Simon Husslein and…

  • LEFF Amsterdam’s Cordura Watch

    The brand’s popular timepiece, now with an extra-tough Cordura strap. Designed in 2015 by Piet…

  • CLAE X Mama Shelter

    Introducing the limited-edition “Mama Loves You” duo. Marking the second collaboration between Los Angeles-based footwear…

  • The Frank Chino By CIVIC

    Frankly, the perfect chinos for everyday wear. With the advent of a new era of…

  • Update Series By NOMOS Glashütte

    Introducing new versions of iconic watches. First presented at Baselworld 2018, NOMOS Glashütte’s new neomatik…

  • Introducing The Rains Bag Collection

    Minimalist water-resistant bags for the fashion-conscious urban dwellers. The Danish Rains brand knows a thing…

  • Organics Basics SilverTech 2.0

    Leading the way in the sustainable fashion industry. Founded in 2015 by four friends, Danish…

  • The Sealand Eco Collection

    High-end design in an eco-friendly package. When the three founders of Sealand Gear established the…

Close Cart