Groom and style your hair like an Italian gentleman.

Made by the same family behind the popular brand Proraso, the new Tenax hair product collection aims to provide a complete grooming and styling solution for the modern gentleman. And now you can find the range through the oldest apothecary in the US. At Bigelow Trading, the Tenax collection joins other iconic brands, including Marvis. The Tenax hair line includes five 100% Italian products, all featuring modern and eye-catching packaging. Beyond the illustrations and vibrant colors however, users discover expertly formulated recipes created by professionals with professional results in mind.

The two water-based pomades ensure a perfect hold as well as softness. One provides a total hold with extra shine, while the other offers an extra strong hold with a high shine. Both work on dry or damp hair and easily wash off when needed. Ideal for creating structured hairstyles in a few seconds, the ultra-strong hair gel enhances the hair’s texture while also preserving its softness and natural shine. All without leaving any residue behind. The hair cream provides an all-day hold and a glossy effect at the same time. Finally, the regenerating and refreshing menthol shampoo keeps the hair extra clean, soft, and healthy as well as ready for daily styling. The new collection will make its official US debut at the NY Now tradeshow which takes place at the Javits Convention Center between 4-7 February, 2018. Photographs© Tenax.

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