Introducing The New IWC Aquatimer Collection

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For IWC and the brand’s fans, 2014 is the year of the Aquatimer, a classic design last run as a series in 2009. As its name suggests, the Aquatimer is a diver’s watch, and the new timepieces will be water-resistant up to 2000 meters below sea level. But, buyers don’t have to go underwater to appreciate the watches’ readable dials and shimmering lumes. Judging from the pre-trade-show pictures, the 2014 watches’ iconic rubber coating and conservative dedication to utility will appeal to pros and non-divers alike.

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Holly

Holly is a poet from Kentucky. She grew up first in a Sears house, then on a farm. She studied English and Gender Studies at Mount Holyoke College and moved to Manhattan for love. As an occasional jewelry-maker and museum patron, Holly favors wearable and functional design but is eager to see work that challenges her aesthetics. Read more and connect by visiting her blog, Twitter, and LinkedIn.

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