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Yes Man Watches is the brainchild of Nathan Resnick, a 19-year-old student and entrepreneur. Like many college-aged creatives, Resnick was disappointed by working a 9-5 summer job. Seeking a more rewarding experience, he started developing his own business. He was drawn to watches. For Resnick, the watch serves as a reminder to spend his time wisely. He set out to design a watch that begs to be checked, inspiring wearers to look forward to the time they keep. In less than five months’ time, he turned his idea, Yes Man Watches, into a brand with 1,000+ followers on Facebook and Twitter. Today, Resnick launches his Kickstarter campaign to bring Yes Man Watches onto the market.
The Yes Man Original has a boyish style, with blue lettering against a white watch face. Positioned at five o’clock, the “y”-man logo encourages wearers to “say yes” to opportunities beyond the call of a typical white-collar job. For Resnick, the watch doesn’t say “yes” to “the man” so much as it shouts carpe diem. It’s a symbol of Resnick’s story in life so far and of the dream he strives to share with customers. Regardless of whether wearers become Yes Man gurus or simply admire the style, the watch distinguishes itself by bringing fresh ideas to a classic design. The watch’s signature no-hole buckle offers a wide range of sizing options without adding bulk. While the average leather watch buckles like a belt and gets scuffed up, the Yes Man watch fastens with a unique clasp that catches on raised stitches without scratching the leather. The Yes Man Original promises to grow with the wearer while continuing to look good-as-new. Currently, the watch comes in one color scheme and is gendered for men. In the future, Resnick plans to introduce more designs and a “Yes Woman” subset brand.
