A monochrome watch designed to show the time in a playful way.
Established in 2010, independent watch brand ZIIIRO (pronounced ‘zero’) has been making hugely creative timepieces since the beginning. The company’s first watch, Gravity, featured no numbers, letters, or even hands. Instead, it indicated the time through a flowing pattern that made the dial look more like a work of art than a wristwatch. Several colorful Gravity versions and 13 styles later, the brand has launched a new timepiece for the ZIIIRO lineup. Named Horizon, the watch embodies the essence of the brand’s design principles. Naturally, it also incorporates ZIIIRO’s now signature feature: the dial shows the time without numbers.
Featuring a minimalist aesthetic, the monochrome timepiece is both fun and refined, a feat few brands can actually pull off. Easy to read, the clean dial boasts a gradient hour disc. The gradient pattern’s white side indicates the hour, while the white hand marks the minutes. A premium build complements the timepiece’s minimalist good looks. The Horizon watch features a 316L stainless steel case with a matte finish, a hardened mineral crystal cover, and a Japanese MIYOTA 2026 Quartz movement. The Horizon watch comes with a black genuine leather strap, but ZIIIRO aims to launch a black Milanese mesh band later this year. Available now through the brand’s online shop, Horizon costs $199. Photographs© ZIIIRO.
