100% ToBeUs

View all 10 Photos

3CV by Duilio Forte

Silly, squiggly, prehistoric, staircased, unfamiliar versions of the typical toy car do more than just turn their wheels; they turn heads. These are hand carved wood, earth safe toys for little hands and maybe an adult or two that still has a little kid left in them. Made in Brianza by Mastro Giovanni, they all have heirloom potential with their durable parts and designs that inspires a lifetime of imagination. They encourage play, strike the pretend note in every heart that vrooms one across the floor.
Made for 100% ToBeUs 100 of these toy cars created by 100 designers are now on display at Milan’s Museo Nazionale della Scienza e della Tecnologia spearheaded by Matteo Ragni.

Beetle Face Puzzle by Jaime Hayon

Joyride by Rodrigo Torres

Lami by e27 Berlin

L’incompresa by 4P1B

Sol Power by Harry&Camila

Speedy Bunny by Stefano Giovannoni

Three.Two.One by BarberOsgerby

Vrooooooom by Carlo Contin

Would you like a slice of toast? by Tomoko Azumi

Take me there

  • The Krane

    An immersive retreat in one of Copenhagen’s harbors. More than just a contemporary space, The…

  • Guntu Hotel

    A tranquil destination in the Seto Inland Sea. This floating hotel Japan added to its…

  • Villa Slow

    A special hotel designed to be a home away from home. Nestled into a bucolic…

  • Alila Yangshuo Hotel

    An old sugar mill becomes a modern hotel. Built in the 1960s in the striking…

More for you

  • The Pocket Chair

    A creative and ingenious design. Designed by Sven Rudolph, co-founder of the Rudolph Schelling Webermann…

  • Vestaboard

    A creative blend of digital technology and vintage-style split-flap boards. Taking inspiration from the traditional…

  • Introducing Campaign Furniture

    Giving a creative twist to ‘assembly furniture’ for the modern home. Looking into the past…

  • Venezia Leather Lounge Chair

    An elegant leather lounge chair design reminiscent of a gently swaying gondola. Originally created for…

  • Minimal Chair Design: SIA

    Elegant design meets creativity. At a glance, the SIA chair looks like a beautifully minimalist…

  • The Mile Lighting Collection

    Reimagining the linear suspension lights as sculptural, minimal designs. Featuring a minimalist aesthetic, The Mile…

  • The QoWood Collection

    An expertly crafted range of handmade designer furniture. Founded by architect Juan Manuel Gomez, Madrid-based…

  • Holy Yogurt

    A modern look at tradition. According to Mold magazine, the future of food goes hand…

  • The Lofe Round Coffee Table

    A perfect balance between form, mass, and contrasting materials in a modern round coffee table….

Close Cart