100% ToBeUs

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3CV by Duilio Forte

Silly, squiggly, prehistoric, staircased, unfamiliar versions of the typical toy car do more than just turn their wheels; they turn heads. These are hand carved wood, earth safe toys for little hands and maybe an adult or two that still has a little kid left in them. Made in Brianza by Mastro Giovanni, they all have heirloom potential with their durable parts and designs that inspires a lifetime of imagination. They encourage play, strike the pretend note in every heart that vrooms one across the floor.
Made for 100% ToBeUs 100 of these toy cars created by 100 designers are now on display at Milan’s Museo Nazionale della Scienza e della Tecnologia spearheaded by Matteo Ragni.

Beetle Face Puzzle by Jaime Hayon

Joyride by Rodrigo Torres

Lami by e27 Berlin

L’incompresa by 4P1B

Sol Power by Harry&Camila

Speedy Bunny by Stefano Giovannoni

Three.Two.One by BarberOsgerby

Vrooooooom by Carlo Contin

Would you like a slice of toast? by Tomoko Azumi

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