Fruit Figures Ad Campaign by Scholz & Friends

A great print campaign by the German agency Scholz & Friends for fresh organic supermarket chain “Fresh` N’Friends “.

“To make fruits as appealing as sweets for kids, we designed fruit arrangements that suit children. Boring fruits were designed in shape of teddy bears, kittens, flowers – all the things kids love. Just like ordinary fruit salads, the fruit figures were sealed, put in a tray and sold in Fresh’N’Friends stores. In addition, to open the design process up to those who should really be involved, we let the kids design their own fruit figures. Over 3,500 designs from children were submitted. The rabbit figure of 5 year-old Dario got the most votes, and was added to the product range.”