Fruit Figures Ad Campaign by Scholz & Friends

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A great print campaign by the German agency Scholz & Friends for fresh organic supermarket chain “Fresh` N’Friends “.

“To make fruits as appealing as sweets for kids, we designed fruit arrangements that suit children. Boring fruits were designed in shape of teddy bears, kittens, flowers – all the things kids love. Just like ordinary fruit salads, the fruit figures were sealed, put in a tray and sold in Fresh’N’Friends stores. In addition, to open the design process up to those who should really be involved, we let the kids design their own fruit figures. Over 3,500 designs from children were submitted. The rabbit figure of 5 year-old Dario got the most votes, and was added to the product range.”

Davide

Davide

Davide was born and raised in the tiny Piemonte town of Biella, world-famous for its textiles and the hometown of Michaelangelo Pistoletto. A life-long passion for design and innovation led Davide to New York City, where he lives with his family. He created Gessato in 2006, and he’s been pioneering new communication tools and techniques ever since.

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