G-Rough Hotel, Rome, Italy

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Lovers of retro Italian design have a new treat awaiting them in Rome. The new G-Rough hotel effortlessly combines the architecture and aesthetics of an ancient city with a modern, whimsical style that is sure to delight visitors from all over the world.

The hotel still boasts the original timber ceilings, tile floors, and rambling floor plans of a 17th century Roman palazzo.

The building dates back to the 1600’s, and owners/design team Emanuele Garosci and Gabriele Salini have respected the venerable history with their recent renovations. The hotel still boasts the original timber ceilings, tile floors, and rambling floor plans of a 17th century Roman palazzo. Modernization has provided all the creature comforts and conveniences expected in a luxury hotel. And Garosci and Salini have chosen to feature an eclectic mix of Italian design in the interiors, using iconic designers and brands to create an atmosphere of comfort and unconventional style.
The design reflects what Garosci and Salini, ninth generation Romans, love most about the Eternal City: the vibrant marriage of ancient history and contemporary culture. Each floor of the property is modeled on an early 20th century significant Italian designer. Reflecting the influence of luminaries like Gio Ponti, Paolo Venini, Silvio Cavatorta, Osvaldo Borsani, Ico Parisi, Guglielmo Ulrich, and Archimede Seguso, the guest rooms creatively mix fantasy and luxury, whimsy and the baroque, into a unique, Fellini-esque experience.
The hotel is centrally located, and many of the rooms feature terraces. While each suite houses unique, original furniture, the penthouse also affords a magnificent view of the Sant’Agnese dome. And the hotel provides unique, luxury experiences for guests, including the opportunity to design your own accessories in workshops at Rome’s Academy of Costumes and Fashion.
In addition, the hotel hosts a cafe and bar on the ground floor that features the work of local designers and artists. Hosting performances, events, and installations, the bar allows design-savvy patrons to experience the work of emerging talents in Rome’s thriving creative culture.
The G-Rough hotel offers guests a unique insight to the best of Italian design; from the ancient to the present, art to architecture, design to fashion. It’s an unmissable experience.





Elda Bellone is a very talented Italian architect and industrial designer who’s always been actively involved in studying, investigating and developing innovative approaches to both function and form. Elda is passionate about all the different languages of art, looking for new influences and interchanges she aims to extend and enrich the meaning of the many possibilities to conceive objects, beyond the conventional definitions.

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