Greater Goods Coffee

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Great coffee in a beautifully designed space.

Based in Austin, Texas, Greater Goods Coffee Roasters offers top quality java with a twist. While the small-batch roaster produces great tasting coffee, the company also supports the local community and various charities. Owned by a husband and wife team – she has a BA in Fine Arts and a taste for travel while he used to run a performance automotive and motorsports company – Greater Goods Roasters brings something different on the specialty coffee scene. Quality and sustainability reign supreme here.

The brand uses only the finest coffee beans available. To put things in perspective, just 2% of all the coffee grown around the world meets the company’s high standards and specialty-grade requirements. Sophisticated tools enhance the beans’ natural flavors, while the oxygen-free environment and small-batch roasting ensure optimal freshness. The smoke-free roasting process not only eliminates emissions, but also requires 80% less energy compared to other coffee roasting companies. Greater Goods Coffee produces fantastic coffee in a green way while supporting local charities. Yet the brand also scores high points with the design of its modern coffee shop, roastery, and training facility.

Designed by Michael Hsu Office of Architecture, the project is a great example of adaptive reuse architecture. The architects converted an automotive warehouse into a modern space filled with natural light. While the building still features the original steel structure, the interior design now complements the industrial aesthetic with rich materials. At the center, the bar creates a focal point in the café, while at the back a gabled seating nice provides a view into the roastery area. To maximizes natural light, the studio used translucent polycarbonate panels. A skylight enhances brightness further.

Customers can order single origin or espresso blends and enjoy a cup of coffee in a beautiful space. Alternatively, the brand also offers a fantastic selection of products through its online shop, along with barista classes, coffee tasting sessions, and equipment, to name a few. Photographs© Chase Daniel, Greater Goods Coffee Roasters.

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