This 90 second film, Untitled, directed by Darren Statman takes us to the streets of London in the world of motorcyclists. Set in black and white, the story line is an emotional overload full of sexy shots and dramatic camera angles. It takes you on an exhilarating ride though the foggy streets of the old city with a suggestive plot that leaves you wanting more. It was produced by Leap Films (Mark Lonsdale and Lucian Evans) as a marketing campaign for Untitled Motorcycles.
They are a company going back to the roots. Their goal isn’t to necessarily build the fastest or most modern cycles, but they center their attention on the classics. Finding old parts and restoring them into gems, the team at Untitled Motorcycles recycle unwanted bikes and see a vision for a new classic. As BMW enthusiasts, one of the mechanics, Adam Kay, explains their philosophy in his own words, “to create a machine that is highly individual which however, maintains the usability which is one of the best features of BMW motorbikes. We find inspiration in classic British machines, as well as American dirt bikes and flat trackers. We believe that our work speaks for itself through the beauty of handmade parts and BMW’s great engineering.”