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Denham is a denim company from Amsterdam providing jeans with integrity. This year they feature a denim made with real indigo naturally grown from the ground in Japan. Most companies use chemical processing to achieve these effects. Denham brings a new consciousness to casual fashion by taking a different approach – ”There’s something very special about working with indigo that is actually grown in soil, and it’s even more very rare to be able to use natural indigo from Japan. The Blue Seed.” The regular cut jeans are then spared the usual stripping-bath process which leaves the blue to soak in slowly and produce a more luminous tone.
Investigate more natural possibilities in your lifestyle, from eating less processed foods, to riding your bike to work and now, wearing the less chemically treated trousers.
