The Limited-Edition NU:RO Watch

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A creative and minimalist watch design.

Brooklyn-based design studio Anton & Irene has plenty of experience in the digital world. Indeed, the creative duo has worked with renowned companies and organizations such as The Met, Spotify, Balenciaga, Google, or Netflix, to name a few. Now, the two designers have launched their first ever analogue product, the NU:RO watch. The design dates back to 2010, when the ingenious concept received a coveted Red Dot Award. Featuring two dials, the minimalist timepiece offers a creative alternative to classic watches. The top dial shows the hours, while the bottom one displays the minutes. Both rotate independently in opposite directions and give the design a dynamic touch. An hourglass silhouette frames the current time and also connects the two dials.

The black stainless steel case measures 40mm in diameter and comes with a durable sapphire glass cover. Inside, there’s a Japanese Miyota 2025 movement that keeps the time with accuracy. Strap options include black and white leather bands as well as a steel mesh strap. For this limited-edition series, the studio has also collaborated with British artist Shantell Martin who has made original hand-drawn sculptures. The NU:RO watch is available through Kickstarter until October 10, 2018. Apart from the different straps and the custom artworks, backers can also choose packages that include posters and an original sketch of the timepiece. Of course, everything is limited-edition: 500 watches and 10 sculptures that once gone, are gone forever. Photographs© Anton & Irene.

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