A premium quality collection that sets a new standard for eco-friendly jeans.
Pro surfer Kelly Slater and designer John Moore co-founded Outerknown to provide a sustainable alternative to mass-produced menswear. Although part of a fairly recent wave of slow fashion, the company takes one step – or a few – further with a complete dedication to minimize its ecological footprint as much as possible. Thoughtful design and responsible manufacturing methods define all of the brand’s products, along with modern style and versatile designs. Outerknown’s latest line of eco-friendly jeans is no exception.
Made of organic cotton using 90% less water than similar jeans which feature non-organic fabrics, the S.E.A. Jeans set an extra-high standard. One that other brands will hopefully try to follow. Outerknown sources the organic cotton from mills in Italy and Turkey, before sending it to an LEED-certified factory in Vietnam. The brand ensures the highest standards of ethical and environmental production for each pair of jeans leaving the Saitex factory. Here, the workers recycle 98% of the water used during production and also use a range of green energy sources to dry the fabric.
Apart from being eco-friendly and premium quality, the S.E.A. Jeans are also incredibly versatile. The design team spent over a year creating the three fits, to offer a style for every denim lover out there. The Drifter has a tapered leg that suits active lifestyles perfectly, The Ambassador features a slim leg, while The Local has a straight leg fit. Both The Ambassador and The Local comes in selvedge and stretch versions. Various colors and washes are also available to expand the range of options. Drifter stands out with four colors that move away from classic blue. Finally, Outerknown offers to repair or to replace worn jeans, and this guarantee lasts a lifetime. Knowing all of this, the price of $128 or $168 for a pair actually sounds more than fair to us. Photographs© Todd Glaser and Outerknown.