“The bike needs to start with a soul.” These words come from Moto Studio founder Bruce McQuiston and they explain the workshop’s exclusive use of two Italian brands, Ducati and Moto Guzzi, as a starting point for the customized designs, but also the aesthetic of the handmade bikes. This ‘Moto Studio’ look combines classic Italian design, creativity and craftsmanship, with upgrades added to enhance the performance of the motorcycle significantly.
This ‘Moto Studio’ look combines classic Italian design, creativity and craftsmanship, with upgrades added to enhance the performance of the workshop’s motorcycles significantly.
For this 2001 Moto Guzzi V11 Sport, the first step of the transformation process involved the removal of any unnecessary parts. The fuel injection, fuel pump, ECU and stock wiring were the first to go, reducing the overall weight by 25 lbs. The electronics were completely overhauled and now include a digital ignition module from Elektronik Sachse, a Motogadget switch gear, and a custom, in-house built wiring harness for a total reduction of 85% in weight compared to the original parts. Other upgrades include a steel gas tank from a Guzzi 1100 Sport, a Hella 4000 rally car headlight, and a main LED light. Various parts are designed and handmade by the Moto Studio team, from the carbon fiber seat cowl, sub frame, and front fender mount, to the fender and reverse cone mufflers or the headlight and shock canister mounts. The result is a bike that has lost over 40 lbs and gained an even more stylish and fierce appearance, as well as superior performance. Photography by Peter Harholdt. Images courtesy of Moto Studio.