Design, Italians do it better

100% ToBeUs

View all 10 Photos

3CV by Duilio Forte

Silly, squiggly, prehistoric, staircased, unfamiliar versions of the typical toy car do more than just turn their wheels; they turn heads. These are hand carved wood, earth safe toys for little hands and maybe an adult or two that still has a little kid left in them. Made in Brianza by Mastro Giovanni, they all have heirloom potential with their durable parts and designs that inspires a lifetime of imagination. They encourage play, strike the pretend note in every heart that vrooms one across the floor.
Made for 100% ToBeUs 100 of these toy cars created by 100 designers are now on display at Milan’s Museo Nazionale della Scienza e della Tecnologia spearheaded by Matteo Ragni.

Beetle Face Puzzle by Jaime Hayon

Joyride by Rodrigo Torres

Lami by e27 Berlin

L’incompresa by 4P1B

Sol Power by Harry&Camila

Speedy Bunny by Stefano Giovannoni

Three.Two.One by BarberOsgerby

Vrooooooom by Carlo Contin

Would you like a slice of toast? by Tomoko Azumi

More for you

Plaka House by Local Local


Architecture

The careful renovation and gentle modernization of a listed neoclassical house from t...

Archiplanstudio’s Civic Cent...


Architecture

Shaped around local forms and everyday materials, the new civic center adds a quiet c...

Five Villas by Noue Studio


Architecture

Five houses arranged in a staggered layout that follows the topography of a triangula...

Hartley House


Architecture

A redesign project that has completely transformed the ground floor of a Victorian te...

Studio Barn by Worrell Yeung


Architecture

The transformation of a plain stable into a bold structure that houses light-filled s...

House GM


Architecture

A private villa where both natural light and views flow freely from one bright space ...

Around the world

Kymaia, Playa El Puertecito


Around the World

A 22‑suite coastal retreat shaped by stepped, earthen volumes, palm shade, and slow p...

Mala Vila


Around the World

Designed with mirror walls, these four cabins perfectly reflect the surrounding woodl...

Kimpton Las Mercedes Hotel


Around the World

A Historic Landmark Reimagined: Kimpton Las Mercedes Brings New Life to Santo Domingo...

Staff Picks

A House That Barely Touches the Ground

Texturised House

House for Five Women

Ricupaglia

Stay Updated

FacebookPinterestRedditLinkedInEmailWhatsAppX