A love letter to Berlin’s street culture.
Back in the early 1990s, Adidas released the EQT Support ADV sneaker which gained huge popularity in East Berlin after the fall of the Berlin Wall. In 2018, the brand writes another love note to Germany’s capital city, this time celebrating its urban and streetwear culture. “The city and its people have shaped both the brand and the concept,” says Till Jagla, senior director of Adidas Originals. “I believe that Berlin plays a special role in street culture,” he adds. This Adidas limited edition 2018 design embodies this concept perfectly.
The Berlin Verkehrsbetriebe public transportation system, or BVG, acts as a multitude of pathways connecting people to the heart of the city. Consequently, the new Adidas Originals EQT Support 93/Berlin celebrates BVG in a creative way. The trainers boast a multi-colored camouflage pattern which references the fabric used on subway seats. On the tongues, annual fabric tickets give the wearer access to the BVG system all through 2018. The EQT Support 93/Berlin also comes with black mesh panels and white leather accents. A white midsole completes the design, while the signature three stripes take the form of eyelets for the yellow laces.
Adidas launched the silhouette on 16 January 2018, a date that coincides with BVG’s 90th anniversary. Made in an ultra-limited edition of just 500 pairs, the design will be available exclusively at Overkill. If you want to get your hands on one, good luck. This special collector’s item comes at a reasonable price of 180 Euros, or around $220. Keep in mind, the price also includes the annual season ticket for Berlin‘s BVG system. Photographs© Adidas.