Grovemade Wood Watch

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Grovemade has been turning out a wide variety of products for years — from desk collections to device sleeves and covers — using a selection of natural materials that has made them known for their special attention wood and leather craftsmanship. Recently, the Portland-based company launched its first watch collection.
Most wooden watches on the market today simply replace the steel components with a more natural material. Grovemade challenged this convention, together with product designer Stefan Andrén, by designing the Wood Watch from the ground up: a custom internal timekeeping module, which holds the movement, built by an experienced overseas watch manufacturer; a stainless steel casing locally manufactured in Portland, Oregon, providing strength and durability; and their signature vegetable-tanned leather strap complete with hand-sanded and hand-oiled maple or walnut watch faces (available in round or square).
“We were looking to design a watch that simplifies time telling to its essence,” says Stefan Andrén. This is achieved through the 12 circular windows which form eclipse-like shapes to peacefully communicate the hours and minutes as they pass.
Once more, Grovemade has succeeded in making a beautiful product using quality natural material – back to purity, back to simplicity.

Fabio Maragno

Fabio

Born in Milan, Fabio followed his passion for design all the way to the Scottish highlands. He is currently a Graphic Design student at the University of Dundee. He loves to research any aspect of the creative industries, through social networks, blogs and printed magazines. When he is not in studio or updating his Pinterest boards, he’s a bass player and shoegaze fan.

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