Homme’s Sustainable Grooming Collection

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A men’s grooming brand that makes products with a natural ingredients and scents that celebrate Sweden’s landscapes.

Launched in September 2020, Homme is a Swedish brand of skin, hair, and body care products designed specially for men. Established by a group of friends with backgrounds in men’s grooming, design, and fashion, the Homme collection aims to provide a complete solution to the modern man’s more sophisticated grooming needs. Founder Mathias Krigh is a restaurateur, art director and former track-and-field athlete; he comes from a family with three generations of barbers and his mother is also a celebrated make-up artist. The switch to skin care and men’s grooming products came naturally. Developed in Sweden, the products’ formulas are natural and sustainable, but they also pay homage to the country’s landscapes. For example, the two main scents are tea flowers and birch – a nod to the founders’ Scandinavian heritage.

All 13 Homme products are vegetarian as well as free from any harmful ingredients like sulfates or parabens. The Homme line includes everything men would need to care for their skin and body in a natural way. In the collection, they can find products like a soothing Pre-Shave Oil with hemp oil, a Shave Cream with green tea extracts, and a seaweed-activated Post-Shave Lotion. Both the Body Wash and the Hand Soap feature active charcoal to offer a deep cleansing experience. Other products include a shampoo, facial products, and a three-step facial care program that features ingredients like fermented kelp and minerals.

All Homme products cost $25 or $20 with a subscription plan. Apart from the brand’s online store, you can find the Homme line at selected US retailers and partner salons in New York and Los Angeles. Finally, 1% of all revenue from sold products goes to the Homme Foundation that supports cultural projects. Photographs© Homme.

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