Interactive Advertisement Billboards by IBM + Ogilvy

View all 4 Photos

Life is tough and rough in the city; take, for example, the image in Fitzgerald’s Gatsby, of the billboard eyes of T.J. Eckleburg that burn with judgment at the dirt and grime of city offals. In contrast, IBM teams up with the creative consultants at Ogilvy Paris to deliver innovative and interactive advertisements that support and embrace. The fun ads leave the world of 2D and the colorful graphics jump off the metaphorical page. An awning extends from one billboard to provide shelter from the rain, while another unfolds a green ramp across a series of steps. As part of the “People for Smarter Cities” initiative, the ads represent creativity and cleverness in a tangible manner. Just check out the two kids sharing a moment on the makeshift park bench; they’ve got the right idea.

via [designboom]

    string(8) "Kimberly"

Kimberly

Kimberly is a graduate from MIT's Department of Architecture, and has recently joined the publication team at MIT OpenCourseWare. While architecture remains her first love, her interests encompass literature – epic poetry and Medieval romances are her favorite – and also fashion.

Tags:

Featured Products Explore new arrivals at the Gessato Shop

More for you

  • The Alborz Armchair

    A sculptural chair design that re-imagines furniture as art. Award-winning architect Alireza Razavi explores stylistic…

  • The Gropius Chairs

    Sculptural and plush chairs that celebrate 100 years of Bauhaus. Part of Noom’s first furniture…

  • The Graypants Wick Lamp

    A portable lamp inspired by traditional candle holders. Since the dawn of humanity, light has…

  • The Soniah Floor Lamp

    An organic floor lamp inspired by the Sun. Designed by Kiev-based Yakusha Design for their…

  • The Stelton Ora Collection

    Elegant and minimalist, this collection blends Italian and Nordic design. Designed by Daniel Debiasi and…

  • The Nunatak Candelabra

    A sculptural candelabra inspired by both nature and architecture. Oslo-based design studio Anderssen & Voll…

Take me there

  • The TypeO Loft

    A relaxing Swedish retreat designed with one open-plan room and floor-to-ceiling windows. Part of a…

  • The Roncolo 1888 Resort

    A high-end bed and breakfast on a sprawling wine estate in Italy. Located in the…

  • Beach Hotel in Odessa

    A spectacular guest suite imagined for a beach retreat in Odessa, Ukraine. With the 2020…

loader