Interactive Advertisement Billboards by IBM + Ogilvy

View all 4 Photos

Life is tough and rough in the city; take, for example, the image in Fitzgerald’s Gatsby, of the billboard eyes of T.J. Eckleburg that burn with judgment at the dirt and grime of city offals. In contrast, IBM teams up with the creative consultants at Ogilvy Paris to deliver innovative and interactive advertisements that support and embrace. The fun ads leave the world of 2D and the colorful graphics jump off the metaphorical page. An awning extends from one billboard to provide shelter from the rain, while another unfolds a green ramp across a series of steps. As part of the “People for Smarter Cities” initiative, the ads represent creativity and cleverness in a tangible manner. Just check out the two kids sharing a moment on the makeshift park bench; they’ve got the right idea.

via [designboom]

Kimberly

Kimberly

Kimberly is a graduate from MIT's Department of Architecture, and has recently joined the publication team at MIT OpenCourseWare. While architecture remains her first love, her interests encompass literature – epic poetry and Medieval romances are her favorite – and also fashion.

Featured Products Explore new arrivals at the Gessato Shop

Take me there

  • A Beautiful Hotel in Oia Greece

    A 19th-century home transformed into an elegant hotel. Located on the gorgeous island of Santorini,…

  • 72 Hours in Oslo

    A complete Oslo travel guide to make a short trip to the city memorable. Founded…

  • Istoria Hotel

    A sophisticated retreat in Santorini, Greece. Built in eastern Santorini, away from the island’s popular…

  • The Olea Hotel

    An oasis of relaxation on a picturesque Greek island. Located on a hill on the…

More for you

                array(5) {
  ["post__not_in"]=>
  array(1) {
    [0]=>
    int(86920)
  }
  ["tag__not_in"]=>
  array(2) {
    [0]=>
    int(16203)
    [1]=>
    int(9208)
  }
  ["posts_per_page"]=>
  int(12)
  ["caller_get_posts"]=>
  int(1)
  ["cat"]=>
  int(677)
}
            
  • Piknik Table

    A multifunctional picnic table designed to make the most of an outdoor space. Designed by…

  • Instrmnt’s A-Series Clock

    Minimalism meets industrial style in a versatile clock design. Glasgow-based multi-disciplinary design studio Instrmnt made…

  • Organico by Philipp Crass

    An eco-friendly furniture concept. Born in Southern Germany, Philipp Crass grew up in a rural…

  • The Bienvenido/Welcome Collection

    Furniture and accessories designed with modern living spaces in mind. Mexico City-based studio Christian Vivanco…

  • Orbit Light By Jesse Ede

    A creative design that references the movement of celestial bodies. South African artist and designer…

  • Introducing Como Audio

    A stylish multi-room audio system that brings your favorite tunes to any area of your…

  • The Soda Chair

    A fresh take on antique bentwood chairs. While distinctly modern and fresh, DesignByThem’s new Soda…

  • The Aluminum Ruler

    Designed with designers in mind. While they’re a must-have item for designers and architects, rulers…

  • The Shiftpod 2 Portable Shelter

    A portable shelter that can handle even extreme weather conditions. Designed by Advanced Shelter Systems,…

Close Cart