Interactive Advertisement Billboards by IBM + Ogilvy

View all 4 Photos

Life is tough and rough in the city; take, for example, the image in Fitzgerald’s Gatsby, of the billboard eyes of T.J. Eckleburg that burn with judgment at the dirt and grime of city offals. In contrast, IBM teams up with the creative consultants at Ogilvy Paris to deliver innovative and interactive advertisements that support and embrace. The fun ads leave the world of 2D and the colorful graphics jump off the metaphorical page. An awning extends from one billboard to provide shelter from the rain, while another unfolds a green ramp across a series of steps. As part of the “People for Smarter Cities” initiative, the ads represent creativity and cleverness in a tangible manner. Just check out the two kids sharing a moment on the makeshift park bench; they’ve got the right idea.

via [designboom]

Kimberly

Kimberly

Kimberly is a graduate from MIT's Department of Architecture, and has recently joined the publication team at MIT OpenCourseWare. While architecture remains her first love, her interests encompass literature – epic poetry and Medieval romances are her favorite – and also fashion.

Featured Products Explore new arrivals at the Gessato Shop

Take me there

  • The Soori Bali Resort

    A tranquil resort in Bali with private beach. Built on the south-western coast of Bali,…

  • Villa Castelluccio

    A 1920s countryside villa transformed into a gorgeous retreat. Nestled among old olive trees in…

  • The Sacromonte Landscape Hotel

    Prefab guests suites designed to offer an immersive hotel experience. Built on a vineyard plot…

  • Zallinger Refuge

    A thoughtful renovation and expansion of historical buildings in the Alps. Dating back to the…

More for you

                array(5) {
  ["post__not_in"]=>
  array(1) {
    [0]=>
    int(86920)
  }
  ["tag__not_in"]=>
  array(2) {
    [0]=>
    int(16203)
    [1]=>
    int(9208)
  }
  ["posts_per_page"]=>
  int(12)
  ["caller_get_posts"]=>
  int(1)
  ["cat"]=>
  int(677)
}
            
  • The Pages Chair

    It’s time to turn the page on monotonous design. If you thought you’ve seen everything…

  • Corks By Jasper Morrison

    A limited-edition furniture series made of cork stoppers. Renowned designer Jasper Morrison makes beautifully minimalist…

  • The Lungolinea Wood Edition

    The sleek glass ping pong table, now in a wood and alcantara version. Located in…

  • The Zag Coat Hooks Series

    A collection of coat hooks that reference sans-serif fonts. Founded by Anaïs Maillard and Charles…

  • Introducing EDIT Napoli

    The world’s first fair dedicated entirely to the designer-maker. In recent years, there’s been a…

  • The Award-Winning Karbon Chair

    An innovative carbon fiber chair that rewrites the rules of furniture design. Avant-garde and sculptural,…

  • The Pila Sink

    A marble freestanding sink inspired by a traditional Guatemalan design. Founder of Rotterdam-based design studio…

  • The S-1500 Chair By Snøhetta

    An eco-friendly twist on an iconic ’60s design. Norwegian firm Snohetta doesn’t shy away from…

  • Ugao, A Minimalist Clothes Rack

    A creative clothes rack designed to save space. Made for contemporary living spaces and nomadic…