An innovative bedding collection designed for sustainability-focused homes.
PROSSIONI®, a newly unveiled home and lifestyle brand, is poised to revolutionize the high-end bedding market with a dedication to sustainability, inspired design, and innovative technology. Founded by Fredrik Kempe, this game-changing company stands at the confluence of the traditional and the avant-garde, harnessing the transformative power of NordShield® Crisp™ technology in their entire product range. The story of the Stockholm-based PROSSIONI® can be traced back to Fredrik’s father’s journeys to India in the 1960s. Those voyages, fostering strong ties with suppliers, would set the stage for the brand’s growth. Today, the company embodies the essence of these enduring connections, characterized by mutual respect and shared value for premium quality. Naturally, the brand produces all of its high-end products in India.
Fredrik Kempe underscores the essence of PROSSIONI®’s approach, likening it to the relationship between a master chef and a dedicated farmer. In his words, “Just like 3-star chefs rely on great farmers for their ingredients, the magic of this business is that I have a rockstar factory owner, Karthikeyan Palaniswamy, alongside me. In the end, luxury is about superior product quality, and there are no shortcuts when it comes to quality. It takes time.”
Signature weave patterns and premium quality, 100% organic textiles combined with cutting-edge technology.
The brand’s debut collection showcases Signature Bedding across three bespoke fabrications: Grand Hotel Percale, Boutique Hotel Sateen, and Beach House Linen. Each signature weave is the culmination of exhaustive lab testing and trials, crafted with meticulous attention to individual sleep preferences. Fredrik Kempe’s vision of sustainable luxury comes alive in the brand’s unflinching dedication to ethically sourced materials. Upholding standards that not only meet but surpass industry benchmarks, PROSSIONI® uses 100% organic textiles with verified credentials such as GOTS®, OEKO-TEX®, European Flax®, and Fairtrade™ certifications. The result is a manifestation of socially conscious luxury that exists in harmony with the environment.
Additionally, all bedding features NordShield® Crisp™, a state-of-the-art linen treatment. Derived from wood extractives, this treatment forges an imperceptible molecular layer that minimizes particle linting and deterioration, thus extending the freshness and longevity of the linen. At the same time, it keeps the textiles fresher and clean for longer. PROSSIONI®’s inaugural leap into this revolutionary technology marks the brand’s uncompromising commitment to modern innovation while staying rooted in age-old craftsmanship.
In a refreshing departure from mass production, PROSSIONI® adopts a streamlined, made-to-order model that circumvents overstock and significantly reduces waste, thereby minimizing their environmental footprint. Delivering to the US within a remarkable nine-day timeframe, the brand stands as a testament to efficiency without compromising on sustainability.
In a final, eloquent nod to sustainability, PROSSIONI®‘s packaging revolutionizes industry norms. Each item is presented in a modular tube made of biodegradable craft paper, requiring fewer resources for shipping . The labels are also made of 100% vegetable ink. PROSSIONI® thus emerges as an emblem of transformative clean luxury. Through its innovative practices, progressive designs, and steadfast commitment to ethical standards, the brand is redefining high-end bedding for a new era.
