Re-release of the Braun ET 66 Calculator

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Originally designed in 1981 by Dieter Rams and Dietrich Lubs, this 8-digit electronic calculator is not only a strong reminder of the 80s decade, but its existence brushed with that of the first Apple computers on the market. It’s no accident that the iPhone calculator looks familiar, as Steve Jobs admired and acknowledged the design ideas of Dieter Rams. The Braun ET 66’s classic styling, approachable interface with attractive round buttons, slim size and case helped to transition the calculator to an everyday personal item which is still remembered today.

Davide

Davide

Davide was born and raised in the tiny Piemonte town of Biella, world-famous for its textiles and the hometown of Michaelangelo Pistoletto. A life-long passion for design and innovation led Davide to New York City, where he lives with his family. He created Gessato in 2006, and he’s been pioneering new communication tools and techniques ever since.

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