Tusenö Watches

View all 13 Photos

It can be overwhelming to shop for a good watch in the saturated market of the present day. The average consumer can’t really distinguish a well-made watch from an inferior product, and falls to relying on name brand recognition, paying far more than they need to. But thankfully a new trend has emerged in recent years, one where passionate designers use the power of the Internet to bring quality watches straight to the people. Take for example Tusenö, a Swedish startup launching their first line of watches this September via a Kickstarter campaign. The First 42 collection has more care and attention to detail put into its creation than most of the designer watches on the market today, but because they are an unheard of brand they would find no audience in the conventional department store system. But through their Kickstarter, people from all over the world can witness firsthand what makes the watches so special, and pledge to help make them a reality. The design features an attempt to bridge the desired traits of the two main types of analog watches: mechanical and quartz movements. They achieve this with what is called a “Mecha-Quartz” movement, which pairs the reliability of a quartz and battery operated watch with the sweeping second hand and sounds of a mechanical machine. The 42 refers to the case size of 42mm, which allows easy legibility without feeling like your hand has a weight attached to it. The design is simple, with a classic appeal mixed finely with modern technology, and comes in four different styles with three different strap materials to choose from. This gives collectors a piece they’d be proud to own, but also allows a novice an opportunity to purchase their first “real watch.” I think what makes these seem so real is the authenticity of their design, as you can tell they are crafted by people with a passion for what they do and a commitment to quality. I only hope this trend continues into the foreseeable future.

Nathaniel Barlam


Amid the unrest of earning his Bachelor’s degree in Architecture from RISD, Nathaniel manages to find the time to read, write, hang out with friends, play drums, and listen to music. Nathaniel has learned a lot about architecture firsthand thanks to opportunities to live and work in Rome and Brooklyn during the past year. Coming from a family with strong roots in the Lower East Side of Manhattan, Nathaniel has always maintained a strong love for NYC especially, and after his studies finish up in Providence he may move there for a while. He hasn't decided yet. You can connect with him via Linkedin or by visiting his Portfolio page.

Featured Products Explore new arrivals at the Gessato Shop

More for you

                array(5) {
  array(1) {
  array(2) {
  • The SVPER11 Watch

    An inspiring watch that pays homage to the Apollo 11 mission. On the night of…

  • The Best Minimalist Sneakers

    When it comes to wardrobe staples, some items stand out thanks to their flexibility. For…

  • The Sternglas Topograph Watch

    An elegant watch inspired by topography and technical measuring devices. A recent addition to Sternglas’…

  • Acetate Watches by Jakhals

    A collection of beautiful watches made with an unconventional material. Featuring a blend of minimal…

  • The Anicorn x Redundant Watch

    A playfully creative twist on watch design. Following on the footsteps of the Hidden Time…

  • Introducing Annu Eyewear

    Modular eyeglasses that are both paper-light and extremely durable. Established in Germany in 2016 by…

  • The Regatta 1959 Chronograph

    A stylish watch that draws inspiration from the cool timepieces of the ‘60s. Founded in…

  • 3sixteen’s Rinsed Kibata Jeans

    A rinsed version of the brand’s popular Kibata series. Launched in 2015, 3sixteen‘s Kibata collection…

Take me there

  • The Elsewhere Cabin Retreat

    A cabin on wheels that’s big on comfort and relaxation. Located on an idyllic ranch…

  • The Albergo Miramonti Hotel

    A redesigned hotel interior inspired by nature and the local setting. Built in 1958 and…

  • Shou Sugi Ban House

    The ultimate wellness retreat near NYC. Located in the Hamptons, only 90 miles away from…