“Bike like a New Yorker” for BikeNYC

View all 10 Photos

TV commercials are so last decade! Instead of watching a four-wheel drive navigating tough terrain, how about looking down at the street below your feet (or wheels)? In order to encourage more cyclists in the city, BikeNYC in partnership with Transportation Alternatives has commissioned Mother New York to create an attractive and fresh advertising campaign. The message is painted on a perfect canvas: the streets of New York. Print ads and billboards depict aerial photographs of the streets branded with messages in traffic paint. “Bike like a New Yorker” – the namesake of the campaign – is one of many features among others such as a stylized, “May we suggest biking?” Another print mocks the typical block letters that indicate “bus stop” by replacing the phrase with a tongue-in-cheek, “the bus stops.” BikeNYC aims to become an information and social hub for cyclists in the city, and the clever shout-out to every city dweller traveling on the road is surely to garner the talk of the town.

    string(8) "Kimberly"

Kimberly

Kimberly is a graduate from MIT's Department of Architecture, and has recently joined the publication team at MIT OpenCourseWare. While architecture remains her first love, her interests encompass literature – epic poetry and Medieval romances are her favorite – and also fashion.

Tags:

Featured Products Explore new arrivals at the Gessato Shop

More for you

  • Ra by Marjan van Aubel

    A functional artwork inspired by the ancient Egyptian god. Dutch solar designer Marjan van Aubel…

  • Contemporary Cluster

    An art gallery housed within the walls of a 19th-century palace in Rome. Located in…

  • Aerocene Movement by Tomás Saraceno

    An aerosolar sculpture anchored in environmental awareness. Interdisciplinary artistic community Aerocene is an open-source, experimental…

  • Ultraviolet by John Hogan

    Captivating glass sculptures that put the invisible in a beautiful light. John Hogan creates mesmerizing…

  • The Bird Project

    Erik Berglin is a Stockholm-based contemporary artist who works with photography as his primary medium….

Around the world

  • Hotel Grand Stark

    A building from 1908 transformed into a stylish boutique hotel. Located in the Central Eastside…

  • The Circulo Mexicano Hotel

    A 19th century residential building transformed into a hotel with Shaker-inspired furniture. Located in the…

  • Plácido y Grata Hotel

    A boutique hotel located in a restored manor house from the 19th century. After years…

loader