New features for the popular medium format camera.

We’ve previously wrote about Hasselblad’s award-winning X1D, the world’s first mirrorless medium format camera, and the field kit that makes it easy to shoot in faraway locations. Now, the world-renowned brand has introduced a set of powerful updates for their new Hasselblad X1D II 50C camera. X1DII 50C showcases the company’s blend of Scandinavian aesthetics, ergonomic design, high performance, and incredible image quality. It has a 50-megapixel medium format CMOS sensor to deliver an outstanding dynamic range and impressive color depth. Compact and portable, the camera is ideal for both professionals and photography enthusiasts.

The camera’s upgraded electronic platform offers a range of new features that greatly enhance the medium format shooting experience. The firmware adds 2.7K and HD video recording at 29.97 fps with 4:2:0 8-bit color along with Focus Bracketing for subjects with a limited depth of field in a series of captures. The new Image Rating now applies to all still images, making sorting and selecting images for transfer easier. In terms of white balance, the update includes an expanded White Balance Picker Tool; an Auto White Balance feature now also applies to Manual Quick Mode. The Exposure Bracketing function now has 2/3 stop steps alongside the original ones.

Finally, features specific to the Hasselblad X1D II 50C camera include improved settings for the EVF proximity sensor. Apart from the Firmware Update 1.2.0 for the X1D II 50C and 907X Special Edition medium format cameras, Hasselblad has also introduced an upgrade for the XCD 45P lens. Photographs© Hasselblad.

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