The link between creativity and playfulness is undeniable, but an innovative project puts it into the clearest and most accurate light we’ve ever seen. Let’s Play is the brainchild of creative director and mc² studio founder Christiane Nill and photographer Lionel Henriod. The project began as a quest to capture the essence of creativity in Switzerland, a country that attracts young creative minds from all over the world. Using the ubiquitous wooden blocks as a foundation, it encourages the participants to create through play. 100 Swiss designers, architects and artists were invited to take part, and every one of their constructions is distinctive and perhaps even representative, in some way, of their profession.
The rules are simple: there are 270 blocks, 30 minutes of ‘play time’, and each creation has to contain three blocks chosen by the previous player. Five years later, after Nill and Henriod have traveled throughout the country to meets the players, the outcome of the project has been published in a book which was launched on September 10th in English, French and German. The portraits of the participants appear in a diptych alongside their creations. It’s interesting to note the differences between the structures built by the architects, artists and designers, but to also see the similarities. Ultimately, pure creativity is honored here through the simple act of playing with wooden blocks, an activity anchored in childhood, and the result is simply fascinating. Photography by Lionel Henriod.