Starting a sleep revolution.

Although we spend one third of our lives sleeping, one in five people suffers from sleep deprivation which has a direct effect on health as well as on general well-being. Now a Dutch start-up, in a collaboration with Royal Auping, aims to change that. “We’ve been personally exposed to the effects of sleep deprivation.” says Somnox co-founder Julian Jagtenberg. “That’s why we founded Somnox. Rather than reaching for addictive medication, we wanted to offer a natural approach on improving sleep.” Introducing a world-first, the Somnox sleep robot.

Specifically designed to improve the quality of sleep, the product combines an ingenious design with several innovations that help to reduce anxiety, regulate breathing, and induce a deeper sleep state. Shaped like a bean, the robot is comfortable to hold. The design also reminds of childhood teddy bears, enhancing the feeling of comfort. At the same time, Somnox simulates human breathing, helping the user relax while also adjusting the owner’s breathing on a subconscious level. That way, the user reaches a calm, slow breathing rate and falls asleep naturally.

The design also incorporates audio and works with a mobile app to play different sounds. These include heartbeats and lullabies, but the user can easily upload custom sounds or favorite songs. Of course, the robot also features a wake-up feature, gently waking its owner via soft sounds and a breathing movement. After more than two years of development and feedback from 5000 people, the Dutch brand launched the Somnox sleep robot on Kickstarter. The hugely successful campaign ends on December 15, with a shipping date set for July 2018. Photographs© Somnox.

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